1926 Le Soleil: Hospitality and Travel Experience
- Website Design & Development
- UX Strategy
- Performance Optimisation
1926 LE SOLEIL
1926 Le Soleil is a premium hospitality destination in Sliema, Malta, with a focus on guest experiences and lifestyle positioning. The objective of the partnership was to strengthen its digital presence and convert the brand's appeal into consistent, high-quality bookings.
Hellenic Technologies, through its performance unit Samurai Digital, worked with the client to build a structured growth system combining paid media, creative strategy, and funnel optimisation. The focus was not simply on visibility, but on sustained commercial performance.
- Client
- 1926 Le Soleil
- Timeframe
- 6-month engagement
- Project Type
- Samurai Websites (Brand & Marketing Sites)
- Scope
- Paid media strategy, Meta & Google Ads management, creative production, landing page optimisation, conversion tracking & funnel strategy
1926 LE SOLEIL
Overview
The project aimed to reposition 1926 Le Soleil as the first choice for local and international guests seeking premium accommodation in Sliema. The challenge was not to generate demand, but to capture and convert it effectively.
By combining media buying with creative storytelling and performance insights, we built a scalable customer acquisition system focused on driving direct bookings and strengthening the brand.
The Challenge
Despite a strong brand position and high-quality offering, the client faced limitations in digital performance and consistent visibility.
Key challenges:
- Underperforming digital campaigns and inconsistent visibility
- Limited conversion tracking and unclear attribution
- Over-reliance on third-party booking channels
- Poorly structured paid media campaigns
- Inconsistent creative messaging across campaigns
The Solution
We redesigned the strategy, media execution, and creative refinement from the ground up.
Key pillars:
1. Funnel Architecture Redesign (awareness → consideration → conversion)
A new funnel architecture connecting awareness, consideration, and conversion into a single, cohesive flow.
2. Paid Media Restructure across Meta and Google Ads
Full restructure of Meta and Google Ads campaigns to improve performance and enable scalable growth.
3. Creative Direction with Premium Lifestyle Storytelling
Creative direction that highlights the premium lifestyle and hospitality experience of the brand.
4. Conversion Rate Optimisation through Landing Pages
Landing page optimisation to achieve higher conversion rates and drive direct bookings.
Performance / Results
Measurable growth outcomes
Results were achieved through continuous optimisation between media performance and creative iteration, ensuring both efficiency and scalability.
The project demonstrated how aligning performance marketing with strong creative execution turns customer acquisition and branding into a unified growth system.
Key Metrics
- Measurable growth outcomesImproved
- Increase in direct bookingsImproved
- Reduction in cost per acquisition (CPA)Improved
Beyond the numbers, the platform now operates as a stable, adaptable asset that helps 1926 Le Soleil scale its digital efforts without operational friction.
Final Thoughts
Beyond the metrics, the campaign strengthened brand recognition and positioned 1926 Le Soleil more firmly within the premium hospitality segment in Malta.
Hellenic Technologies, through Samurai Digital, continues to support 1926 Le Soleil as a strategic partner focused on long-term scalability, not just short-term campaign performance.
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