Hellenic Technologies

LinkedIn Ads · Hellenic Technologies

LinkedIn Ads for B2B brand awareness and lead generation

We build LinkedIn Ads so your brand is visible to the roles that make buying decisions, and your leads come from companies worth talking to. Spend is judged by the quality of conversations, not cheap clicks.

For teams selling to businesses that need a clear presence with decision-makers and a consistent flow of qualified enquiries.

Book a meeting See B2B AI Outreach

LinkedIn becomes expensive when you chase impressions instead of the right people

Many B2B accounts measure reach and CPL, but not whether they are reaching roles that actually buy. Without a clear message, account-level targeting, and a handoff to sales, spend rises and the pipeline stays weak.

Hellenic Technologies approaches LinkedIn Ads across two dimensions: brand awareness with the decision-makers who need to know you, and lead generation with offers that open real conversations.

  • Visibility with the right roles

    You target job titles, seniority levels, and companies that match your ideal customer profile, not a broad professional audience.

  • Brand awareness with commercial intent

    You build recognition before asking for a form. When the offer arrives, your name is already familiar.

  • Leads with context, not just forms

    Lead Gen Forms, landing pages, and follow-up work together so every enquiry reaches sales with a clear reason to engage.

  • Measurement beyond CPL

    We look at account quality, the seriousness of conversations, and progression towards meetings, not just cost per lead.

Start of the story

Two roles for LinkedIn Ads: making you known and getting you meetings

First, we build your presence with the decision-makers in your market. Then we run lead generation with a clear offer. Where a more proactive approach is needed, we open a dedicated B2B AI Outreach session across email and LinkedIn.

How the journey unfolds at each stage

Each phase has one clear objective. We do not ask for a form from someone seeing you for the first time, and we do not stop at impressions when intent is present.

Start

Brand awareness

We place your brand and message in front of decision-makers at specific companies and roles, building familiarity before the offer.

Middle

Lead generation

With Lead Gen Forms and clear offers, we convert interest into enquiries that sales can follow up on seriously.

Follow-through

B2B AI Outreach

In a dedicated session we run outreach via email and LinkedIn to the same accounts, so paid and outbound speak the same language.

On LinkedIn Ads, it is not enough to reach professionals. The right roles need to remember you, and you need to open conversations worth closing.

What we deliver in the middle of the journey

We do not simply launch campaigns. We organise targeting, messaging, and measurement so LinkedIn works as a commercial channel, with room for strong B2B outreach alongside it.
  1. 01

    Brand awareness with decision-makers

    Sponsored content and Thought Leader Ads that keep your brand in front of the roles and accounts that matter, before you ask for anything.

  2. 02

    Lead generation with a clear offer

    Lead Gen Forms, landing pages, and messages that ask for a specific next step: a demo, audit, guide, or meeting.

  3. 03

    Account and role targeting

    Matched Audiences, company lists, industry filters, and seniority targeting. Spend goes where there is a genuine chance of a sale.

  4. 04

    Dedicated session: B2B AI Outreach

    Through this service we open a dedicated B2B AI Outreach session. We run targeted B2B outreach via email and LinkedIn: researching decision-makers, sending personalised messages, following up, and booking meetings directly into your calendar.

    See B2B AI Outreach
  5. 05

    Retargeting and message progression

    Those who saw your awareness content or opened a lead form are shown a more specific offer. The message advances alongside their interest.

  6. 06

    Measurement and sales handoff

    We connect campaigns with Web Analytics and CRM logic where needed, so you know which accounts and roles are worth pursuing.

Business outcomes

Cleaner entry into target accounts

You are not chasing general traffic. You are building presence and enquiries within the accounts that have genuine commercial value.

Leads that sales recognises

Enquiries arrive with a job title, company, and reason for interest. Less time spent on irrelevant conversations.

One system for paid and outreach

LinkedIn Ads and B2B AI Outreach work from the same ideal customer profile, not as two disconnected activities.

Budget decisions based on real signals

You know which message, role, and offer deserve more investment before committing further spend.

Awareness without lead generation stays acquaintance. Lead generation without awareness asks for a meeting from people who do not know you. Together, they build pipeline.

Process

01

Start: market, roles, and message

We define ideal accounts, decision-maker roles, and what each one needs to hear. We separate what is awareness from what is a lead generation offer.

02

Build: campaigns and outreach

We launch brand awareness and lead generation on LinkedIn. Where appropriate, a dedicated B2B AI Outreach session begins via email and LinkedIn with the same targeting.

03

Optimise based on real responses

We keep the messages and offers that open conversations. We cut whatever brings cheap but irrelevant leads or aimless impressions.

04

End of cycle: handoff and next decision

We deliver a clear picture of lead quality, recall among targets, and progression towards meetings, so you know what is worth scaling.

Connected to the B2B commercial journey

LinkedIn Ads performs best when awareness, leads, outreach, and measurement follow the same logic.

B2B AI Outreach

A dedicated session within this service: targeted B2B outreach via email and LinkedIn, with personalisation and follow-up through to booked meetings.

See B2B AI Outreach

Performance Marketing

When LinkedIn is part of a broader paid strategy alongside Google, Meta, and a shared performance logic.

See Performance Marketing

Web Analytics

Clear post-click signals so you know which campaign and which offer deserve continued investment.

See Web Analytics

Digital Marketing

When paid, organic, and outbound need to work within the same commercial plan.

See Digital Marketing

hellenicAI

When you want AI agents supporting research, monitoring, and continuous improvement alongside your team.

See hellenicAI

Creative Design

When your LinkedIn messaging needs a more consistent visual language and a coherent creative system.

See Creative Design

Closing the loop: what we measure

We do not stop at impressions and CPL. We measure whether LinkedIn has built familiarity with the right roles and produced leads that progress into genuine conversations.

Lead quality

Job title, company size, and seriousness of enquiry. Not just form volume.

Recognition among targets

Whether the accounts and roles we defined are seeing and engaging with your brand before we ask for anything.

Progression to sales

How many enquiries become conversations or meetings, and how clean the handoff is.

Contribution of outreach and paid

When B2B AI Outreach is also running, we see how paid impressions and outbound messages work together with the same audience.

Proof

20 years of digital delivery, 100+ specialists, enterprise clients — quiet proof, not boastful claims.

20+

Years in market

100+

Specialists worldwide

€52.5M+

Managed ad spend

Quick answers about LinkedIn Ads

The clarity you need before we start.

Talk to us

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Let us see whether LinkedIn Ads and B2B outreach are the right fit for you

Tell us which roles you sell to, whether you need more visibility or more leads, and whether you want a dedicated outreach session across email and LinkedIn. We will come back with a clear next step.
Book a meeting