When does Programmatic Ads make sense for a company?

When you want brand awareness on display or video beyond Search, with control over inventory and deals. The plan performs when the budget allows meaningful coverage. In the first call we set a realistic frame by goal and channel.

How is Google DV360 different from Google Ads?

Google Ads is strong for Search and for a fast start inside the Google ecosystem. Google DV360 opens programmatic buying of display and video across websites and publishers, with direct deals, tighter frequency control, and Floodlights for measurement.

What does Google DV360 Partners mean?

We manage campaigns through Google Display & Video 360 as official Google DV360 Partners. We design the full strategy, buy media, and measure display and video with Google Marketing Platform tools.

Do you set up Floodlights?

Yes. We set up all Floodlights ourselves and connect them with Web Analytics so impressions link to clear on-site action measurement.

What are direct deals?

Direct deals are agreements with specific publishers or inventory sources for placements, price, and availability. We use them when you need a more controlled environment than the open market.

Do you offer Spotify ads?

Yes. We offer Spotify ads as part of the awareness plan when the message fits audio, alongside display and video.

How do you keep costs low?

Through targeting, frequency, inventory selection, and ongoing quality control. We usually achieve a lower cost per contact on display and video than a comparable buy through Google Ads.

How does HermesAI help with programmatic?

HermesAI supports the team on day-to-day yield and quality decisions: reach, viewability, and environments that burn spend without value. It gives realtime signals so you keep what builds visibility and cut what only spends. Final judgment stays with the team.

Programmatic Ads · Brand Awareness

Make your brand visible with Programmatic Ads on display and video

We build brand awareness with display and video at scale. As Google DV360 Partners we buy reach with cost, quality, and frequency control, not blind impressions.

Low cost programmatic on any channel or website, direct deals for premium inventory, and Spotify ads when your message needs to be heard.

Book a meeting See Performance Marketing

Exposure without an awareness goal loses its value

Many campaigns pay for impressions without building real recognition. The brand shows up in the wrong places, at the wrong frequency, without a clear role for display and video.

Programmatic Ads create value when media buying serves awareness: who sees you, how often, in what environment, and at what cost per meaningful contact.

Reach with a role
Display and video enter the plan so people remember you, not so reports fill with cheap impressions.
Environment control
We define where you appear, how often, and with which brand safety rules so exposure supports your brand.
Cost with meaning
A low cost per contact does not mean low quality. We measure viewability, reach, and repetition with a commercial lens.
Coverage beyond one network
You open exposure on websites and channels that search or social ads alone do not cover.

Platforms and channels in the plan

Programmatic Ads with Google DV360, video inventory, and Spotify ads. One buying logic for brand awareness.

Official Google DV360 Partners

Middle

The story starts with visibility: first we define who needs to see you, then we buy display and video with rules, and finally we measure whether your brand stayed in mind.

What we deliver with Programmatic Ads

A clear brand awareness plan, with tools and deals that open inventory without losing cost control.

Google DV360 as Google DV360 Partners

We run display and video through Display & Video 360. As Google DV360 Partners we plan, buy, and measure with access to the Google Marketing Platform ecosystem.

Full strategy and all Floodlights

We own the strategy from audience to inventory. We set up all Floodlights ourselves and connect measurement with Web Analytics so you can see clearly what happens after the impression.

See Web Analytics

Low cost programmatic on any channel or website

We open exposure where your audience is: open web, premium publishers, video inventory, and selected environments. We usually buy display and video at a lower cost per contact than a comparable buy through Google Ads.

Direct deals for premium placements

When you need specific websites or placements, we set up direct deals so you lock environment, price, and availability with more certainty.

Spotify ads for audio presence

We offer Spotify ads when your brand needs to be heard through the day, alongside the display and video plan.

Where your message appears

We combine programmatic buying with deals and audio channels so awareness is not limited to a single network.

Google DV360
Display and video at scale, with audience, deal, and brand safety controls.
Google
Connection to the Google Marketing Platform and the broader Google measurement stack.
YouTube & video
Video for awareness when the message needs motion, sound, and more attention.
Spotify Ads
Audio placements for brands that want presence next to listening.

Programmatic Ads with Google DV360 or Google Ads?

They are not the same tool under another name. Google DV360 opens display and video buying beyond the Google Ads network, with more control over inventory, deals, and measurement.

Google Ads

Strong for Search and for a fast start with Display or YouTube inside the Google ecosystem.
Less control over open-web inventory, publisher deals, and more complex frequency governance.
A fit when spend and goals stay close to Google placements.

Programmatic Ads · Google DV360

Buy display and video across websites, publishers, and video inventory at scale.
Direct deals, brand safety, and finer control over where and how often you appear.
Floodlights and clear measurement in the same plan as the wider Google stack.

What your business gains

We deliver the full strategy: audiences, inventory, creative role, frequency, and optimization. We set up all Floodlights ourselves and connect measurement with Web Analytics. We usually manage to buy display and video at a lower cost per contact than a comparable buy through Google Ads, without losing quality control.

A simple example

It is like advertising on television: your message shows up across Greece, not only to people already searching for you. Programmatic Ads works the same way: it opens reach across websites and video at scale, with rules for where and how often you appear.

When Programmatic Ads make sense

When you want brand awareness on display or video with real reach beyond a single network, and with clean frequency and measurement.

You need visibility beyond Search

Your brand needs to appear on websites, video, and selected environments, not only when someone is already searching for you.

You need inventory and deal control

You need placement rules, direct deals, or tighter frequency than a simple Display campaign can give on its own.

The story in three chapters

Start with an awareness goal, middle with buying across display, video and audio, end with measurement that decides what stays.

Start: define the awareness goal

We begin with who needs to know you, which message they hear first, and which display or video channels have a role in the plan.

Middle: buy with rules

We set up campaigns in Google DV360, open low cost programmatic or direct deals where needed, and add Spotify ads when they fit.

End: measure and correct

We review reach, frequency, viewability, and environment quality. We keep what builds visibility and cut what only burns budget. HermesAI helps with day-to-day performance reading and realtime signals before the next decision.

End

How the campaign story closes

At the end we do not only ask how many impressions we bought. We ask whether your brand became more visible to the right people, at a cost you can sustain.

Reach and frequency

We measure how many unique people saw you and how often, so repetition does not grow without purpose.

Placement quality

We look at viewability, brand safety, and environments that support awareness, not only the lowest CPM.

Contribution to the wider plan

We connect Programmatic Ads with performance and analytics so visibility leads to the next actions.

What remains when the campaign closes

You are not left with an impression list alone. You keep clearer brand visibility and a base for the next move.

A clearer role for display and video

Every format has a reason to exist in the awareness plan, not a generic presence everywhere.

Inventory access without chaos

From the open web to premium direct deals and Spotify ads, with one team and one buying logic.

Lower cost without losing control

Low cost programmatic means discipline on price and quality, not cheap impressions without filters.

Proof

20 years of digital delivery, 100+ specialists, enterprise clients — quiet proof, not boastful claims.

20+

Years in market

100+

Specialists worldwide

€52.5M+

Managed ad spend

Quick answers about Programmatic Ads

The clarity you need before we start.

Talk to us

Let’s design your brand’s awareness story

Tell us who should know you, which message should stick, and which channels matter. We will show how Google DV360, direct deals, and Spotify ads work together.

Book a meeting