What is an analytics audit?

A review of tags, events, consent, goals, and data paths. You leave knowing what measures correctly and what does not.

When does an analytics audit make sense?

When GA4, Google Ads, and Meta disagree, or before you raise spend on shaky conversions.

What does it usually include?

The path from browser to platforms, a consent check, and a prioritised gap list.

How do you measure whether it worked?

Fewer contradictions between tools and conversions you can trust before spend opens.

Is this the same as web analytics?

The audit is the diagnosis. Web analytics is the build and the operation after.

Do I also need server-side?

The audit says so. If critical events die in the browser, SST is the next step.

How much does an analytics audit cost?

We do not publish a fixed price. Range depends on the number of sites and platforms.

What does it connect with?

Web analytics, GA4, digital compliance, and server-side tracking.

Analytics Audit · Hellenic Technologies

Find what is measured wrongly before you make wrong decisions

We audit tags, events, consent, goals, and data flows to show exactly where measurement is breaking. That gives you a clear first-fix list.

Useful when the problem is not missing tools, but not knowing which data points are trustworthy.

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If you do not know what is measured wrongly, you do not know what to fix first

Measurement often breaks in many small places at once. Without an audit, fixes remain fragmented and the core issue stays in place.

Hellenic Technologies runs Analytics Audits to clarify the real state of measurement and give the right fix order.

Cleaner operation
It becomes clear which data points are wrong or incomplete.
Less friction
The team stops fixing small issues blindly without a total view.
A more stable system
Measurement gains a clearer plan for fixing and improvement.
Measurable outcome
You know which next steps will improve reporting reliability the most.

A strong Analytics Audit does not only give you a list of errors. It gives you an order of priorities.

Business outcomes

Faster decisions

It becomes clear which data points are wrong or incomplete.

Fewer daily blockers

The team stops fixing small issues blindly without a total view.

Stronger consistency

Measurement gains a clearer plan for fixing and improvement.

Clearer evaluation

You know which next steps will improve reporting reliability the most.

Process

Audit the current picture

We review what is missing, what is measured incorrectly, and which parts of Analytics Audit need priority.

Build the right flow

We define structure, integrations, and ownership so Analytics Audit can be used without ambiguity.

Deliver with measurement

We connect Analytics Audit with clear control points so you know when it improves and when it needs more work.

Proof

20 years of digital delivery, 100+ specialists, enterprise clients — quiet proof, not boastful claims.

20+

Years in market

100+

Specialists worldwide

€52.5M+

Managed ad spend

Quick answers about Analytics Audit

The clarity you need before we start.

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See whether Analytics Audit fits your case

Share the goal, the timeline, and the blockers you face today. We come back with a clear next move.

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