Fewer unfair evaluations
Channels that open demand are not lost because they did not close alone.
Marketing Attribution · Hellenic Technologies
Clear attribution so you see which channel brings revenue
We connect spend, journeys and outcomes on the same BI base. Budget allocation then rests on a more serious view than simple last click.
Useful when SEO, ads and other channels shape the decision but stay invisible in the report. MetisAI helps with realtime performance reading.
When you only track last click, you're misallocating your budget
Many channels open and support the path before the final action. If you only measure the close, you punish or overvalue the wrong channels.
Attribution is not a separate gadget. It needs clean pipelines, an organised warehouse and dashboards that show opens, assists and closes together.
What we organise in Marketing Attribution
We build performance logic inside your BI, not an isolated report.
- 01
Journey model
We define how opens, assists and closes are measured without losing context.
- 02
Pipeline connection
We bring channel and outcome data through reliable flows.
- 03
Warehouse and definitions
Attribution metrics close with the same language as the rest of BI.
- 04
Decision dashboards
Screens that help you change the mix, not only review history.
- 05
MetisAI for daily reading
Realtime summary when channel performance drifts from expectation.
Business outcomes
Clearer budget mix
You scale or cut based on a fuller contribution view.
Consistency with the rest of BI
Finance and marketing talk about the same path to outcome.
Customer benefit
Better spend allocation means better messages and less pressure on channels that cannot carry it.
Process
Attribution lives inside BI, not beside it
Without flows, warehouse and dashboards, performance stays a story.
hellenicBI
The full management view.
See hellenicBIData Pipelines
Reliable channel and outcome data.
See PipelinesData Warehousing
Shared base for performance models.
See WarehousingBI Dashboards
Screens that drive mix changes.
See DashboardsHow you see attribution works
Success is change in spend decisions, not a more complex model.
Visible assists
Channels that support the path appear in the budget conversation.
Fewer contradictions
Marketing and finance move closer to the same reading of results.
Practical mix changes
Increases and cuts rest on clearer contribution.
Realtime checks
MetisAI helps catch drift before wrong conclusions harden.
Attribution matters when it changes how you allocate spend, not when it only narrates the past.
Proof
20 years of digital delivery, 100+ specialists, enterprise clients — quiet proof, not boastful claims.
Related services
hellenicBI
Business intelligence services from definitions and pipelines through warehouse and dashboards. Open source st…
Data Pipelines
Data pipelines with Airbyte so data arrives clean in the warehouse, without manual exports.…
Data Warehousing
A data warehouse on ClickHouse for one number base, without licence or seat fees on the hellenicBI stack.…
Let’s see if Marketing Attribution fits your case
Share which channels are contested in today’s budget conversation. We return with a clear next step.