Hellenic Technologies

Web Analytics · Hellenic Technologies

We set up web analytics the right way so you stop wasting ad spend

Our web analytics services combine tracking experts with ArgusAI for clean measurement. You see which campaigns deserve more budget and which burn spend without results.

What used to take months to implement, we now set up in days or weeks.

Book a meeting See the Omron case study

The ads are running. The data is not.

Ad blockers, cookies, and consent cut conversions before they are counted. Google Ads says one thing, Meta another, GA4 another. Your team optimises on a half picture.

Without reliable web analytics, you scale the wrong campaigns and cut the ones that actually work.

  • Know which ads convert

    Every critical conversion ties back to the campaign and platform that drove it.

  • Fewer contradictions

    GA4, Google Ads, and Meta share the same signals instead of competing versions of the truth.

  • More resilient measurement

    Browser and server side tracking together, so fewer events disappear on the way.

  • Measurement with consent

    Collection follows user consent. You do not trade compliance just to fill reports.

Case study

How we set up Web Analytics for Omron Healthcare EMEA across 24 countries

For Omron we built privacy-first measurement across markets: country-level GTM, server-side tracking, consent, and cleaner signals into ads. See the path from measurement gaps to a system that holds up in real use.

What tracking experts and ArgusAI set up

Experienced tracking people and ArgusAI from hellenicAI work together. We build sophisticated measurement fast, then monitor and improve it continuously.
  1. 01

    Analytics Audit

    We find what measures wrong, what is missing, and which gaps cost you spend decisions.

    See Analytics Audit
  2. 02

    Browser Tracking

    A clean data layer, events, and tags on the site, so measurement starts on a solid base.

    See Browser Tracking
  3. 03

    Server Side Tracking

    A first-party flow that protects critical signals from blockers and browser limits.

    See Server Side Tracking
  4. 04

    GA4

    Property, events, and reports built for leadership questions, not empty dashboards.

    See GA4
  5. 05

    Digital Compliance

    Consent Mode and measurement policy aligned with how tracking actually runs.

    See Digital Compliance
  6. 06

    ArgusAI in hellenicAI

    ArgusAI supports day-to-day tracking health, decision-making, and realtime signal intelligence that benefits your team.

    See hellenicAI

Business outcomes

From months to days or weeks

What used to drag on for months of implementation, we now set up quickly with experts and hellenicAI.

Continuous monitoring

We do not stop at go-live. ArgusAI and the team watch signal quality and fix issues before conversions are lost.

Clearer ROAS picture

See which campaigns drive results and which burn budget without return.

Better signals to platforms

Google and Meta learn from fuller events, so optimisation starts from a stronger base.

Process

01

Audit what is lost today

Tracking experts review gaps in events, consent, tags, and platforms. We separate noise from what actually costs your ad spend.

02

Set up web analytics correctly and fast

With ArgusAI we build browser, consent, and server side flow where needed in days or weeks, not months.

03

Connect GA4, Google Ads, and Meta

Critical conversions reach the platforms you already pay for more reliably.

04

Monitor and keep optimizing

After go-live we check signal quality, deduplication, and new changes. The system stays alive and useful for daily decisions.

Tied to your media spend

Web analytics matters when it feeds the channels you already pay for and optimise.

GA4

Clean event structure and reports on stable measurement.

See GA4

Meta Ads

Cleaner signals into Meta for better campaign learning.

See Meta Ads

hellenicAI

The AI layer with ArgusAI that speeds up setup and day-to-day tracking optimize.

See hellenicAI

How you know it works

Success is not more tags. It is cleaner signals, fast implementation, and continuous optimize.

Coverage of critical events

Leads, purchases, and key actions reach their destinations consistently.

Tool agreement

Fewer contradictions across GA4, Google Ads, Meta, and internal reports.

Implementation speed

Setup that used to take months is completed in days or weeks without losing quality.

Continuous improvement

Your team does not chase fixes alone. We monitor and optimize with you.

Tracking experts and ArgusAI do not just ship tags. They build, monitor, and optimize web analytics that holds up under real ad spend.

Proof

20 years of digital delivery, 100+ specialists, enterprise clients — quiet proof, not boastful claims.

20+

Years in market

100+

Specialists worldwide

€52.5M+

Managed ad spend

Quick answers about Web Analytics

The clarity you need before we start.

Talk to us

Related services

Analytics Audit

An analytics audit of tags, events, consent, and goals. We find where measurement breaks before you make the w…

GA4

GA4 setup with clean events, audiences, and reports for leadership questions — not an empty install. ArgusAI s…

Server Side Tracking

Capture the conversions the browser loses with server side tracking. We have implemented more than 250 SSTs to…

Let’s build web analytics that protects your ad spend

Tell us which channels you run and which numbers you do not trust today. We come back with a clear measurement and optimize plan.
Book a meeting