Case Study
Reliable measurement across 24 countries for OMRON Healthcare
We set up web analytics for OMRON Healthcare EMEA with server-side tracking, GA4, and consent across Europe. Measurement filled the gaps and attribution became clearer.
OMRON Healthcare EMEA / Healthcare / EMEA
- Server-side tracking
- GA4 & GTM
- Consent management
- Meta Conversions API
The challenge
Marketing that respects privacy is no longer optional. For large companies present in many countries, the hard part is not collecting data. It is collecting the right data, in a compliant way, across markets, languages, platforms, user journeys, and legal requirements.
OMRON Healthcare EMEA runs a large ecosystem of country websites. People use them to find products such as blood pressure monitors, ECG devices, pain relief products, digital scales, and thermometers. The measurement setup had to keep up with that footprint.
A central Google Tag Manager setup, limits from browsers, cookies, ad blockers, iOS tracking prevention, and uneven market requirements were leaving gaps in measurement. Attribution was less reliable. The picture of the user journey was incomplete. OMRON needed a stronger data foundation, with privacy first.
What we built
We designed and shipped a modern measurement and compliance framework around three pillars. For digital compliance we used iubenda. For server-side tracking we used Stape.
The impact
Beyond the technical work, OMRON gained a clearer picture of regional product demand, customer intent, marketplace referrals, store locator usage, and the moments when online research turns into offline purchase consideration.
For a healthcare company operating across many countries, that picture supports better media planning, product priority, market decisions, compliance governance, and customer experience.
Technology from our global partners
iubenda and Stape praise Hellenic Technologies in their own case studies, for this difficult achievement.
iubenda
Digital compliance
iubenda published its own case study on the partnership. It praises Hellenic Technologies for the demanding consent and tracking work across 24 countries.
Read the iubenda case studyStape
Server-side tracking
Stape published its own case study on OMRON Healthcare EMEA. It praises our team for the server-side tracking accuracy behind this difficult achievement.
Read the Stape case studyDigital analytics for large companies is moving toward cleaner data, consent-based collection, server-side infrastructure, and measurement systems that respect both performance and privacy.
At Hellenic Technologies we build those systems with our global partners' technology, so measurement stays compliant and ready to perform across countries.
