Case Study
More inbound leads for Randstad in Greece
We set up Google Ads and Meta Ads for Randstad's recruitment and employer services in Athens. The goal was more inbound leads, at higher quality.
Randstad / Talent / Greece
- Google Ads
- Meta Ads
- Landing pages
- Conversion tracking
The challenge
Randstad is a global leader in talent services. In Greece it needed a stronger digital engine for winning clients: more inbound leads, without dropping quality.
In talent, volume alone is not enough. What matters is whether candidates and employers arrive with real intent. Paid channels had wide swings in cost per lead. Messaging was often generic and weakened the campaigns.
Conversion paths on the landing pages were uneven. Randstad needed to scale inbound leads while keeping quality under control.
What we built
We aligned the paid channels, audiences, and creative for recruitment and employer services in Athens, around four pillars.
The impact
More stable growth in inbound leads
The work showed that performance marketing is a system, not a set of isolated campaigns. Organised media buying and conversion-focused creative made inbound-lead growth more stable.
Through optimisation cycles, Randstad saw better efficiency on paid channels and a setup that can grow without new friction on every campaign.
Key points
- Inbound-lead growthImproved
- Lead qualityImproved
- Cost per leadImproved
Beyond the numbers, Randstad now has a steady paid-channel setup. It can grow without new friction on every campaign.
For a talent company, digital is not judged by clicks. It is judged by whether the right inbound leads arrive and whether budget stays under control.
At Hellenic Technologies we build those systems with Google Ads, Meta Ads, landing pages, and conversion tracking, so the sales team works on requests that have value.
