Avance: Scaling car bookings in a competitive rental market
- Performance Marketing & Creative Execution
AVANCE
Avance operates in a competitive car rental market, where price sensitivity and aggregator dominance make direct bookings difficult.
Hellenic Technologies partnered with Avance to grow direct car bookings, improve cost efficiency, and reduce reliance on third-party platforms.
- Client
- Avance
- Timeframe
- 6 months (ongoing optimisation)
- Project Type
- Samurai Websites (Brand & Marketing Sites)
- Scope
- Paid media strategy, booking funnel optimisation, creative execution, audience targeting, campaign scaling, analytics
AVANCE
Overview
The goal was to grow direct car bookings while improving cost efficiency and reducing dependence on aggregators.
We built a performance-driven customer acquisition system focused on capturing and converting high-intent demand in a competitive rental environment.
The Challenge
Avance needed to compete against global platforms while maintaining profitability and brand differentiation.
Key challenges:
- Intense competition from aggregators and global rental brands
- Price-sensitive travellers comparing multiple platforms
- Need for a stronger direct booking channel
- Seasonal demand requiring flexible campaign scaling
- Improving conversion from paid traffic
The Solution
We implemented a full-funnel performance framework focused on capturing and converting high-intent demand.
Key pillars:
1. High-intent search & paid media strategy
Search and paid media targeting high-intent rental queries.
2. Conversion-optimised landing experiences
Landing pages and booking flows optimised for conversion.
3. Retargeting & seasonal scaling
Retargeting and seasonal campaigns to maintain a steady flow of bookings.
4. Performance analytics & optimisation
Continuous optimisation driven by data-led decisions.
Performance / Results
Stronger engagement and growth support
Improvements across direct bookings and cost per acquisition through tighter alignment between targeting, creative, and conversion paths.
The project strengthened Avance's position in the competitive car rental landscape through structured performance marketing.
Key Metrics
- Increase in direct car bookingsImproved
- Reduction in cost per bookingImproved
- ROAS improvement across rental campaignsImproved
Beyond the numbers, the platform now operates as a stable, adaptable asset that helps Avance scale its digital efforts without operational friction.
Final Thoughts
Avance has built a more predictable direct booking channel, reducing its reliance on aggregators.
Hellenic Technologies continues as a strategic partner supporting scalable rental growth and long-term digital competitiveness.
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