Randstad: Services Website & Professional Platform

Performance Marketing

Performance Marketing & Creative Execution

RANDSTAD

Randstad, a global leader in talent services, partnered with Hellenic Technologies to strengthen its digital client acquisition engine in the Greek market. The goal was clear: more inbound leads at higher quality, while maintaining channel efficiency.

We aligned media strategy, audience segmentation, and creative execution to support Randstad's recruitment and employer services in Athens.

Randstad Digital Platform

Client: Randstad
Timeframe: 4–6 weeks
Project Type: Samurai Websites (Brand & Marketing Sites)
Scope: Google Ads, Meta Ads, landing page optimisation, creative strategy, conversion tracking, campaign optimisation

RANDSTAD

Overview

Randstad operates in a highly competitive talent acquisition environment, where lead quality is just as critical as volume. The challenge was not simply traffic — it was attracting candidates and employers with genuine intent.

Our role was to build a performance ecosystem connecting paid media efficiency with conversion-focused creative and structured funnel optimisation.

The Challenge

Inconsistent conversion paths across landing experiences

Key challenges:

Inconsistent conversion paths across landing experiences
Scaling volume while maintaining lead quality control.
Randstad needed to scale lead generation
The primary challenge was achieving the right balance
High cost-per-lead variance across paid channels
Generic messaging that undermined campaign performance

The Solution

Hellenic Technologies' Samurai Digital framework.

Core pillars:

1. Audience Segmentation Strategy

Audience Segmentation Strategy — implemented across the project.

2. Channel Architecture Optimisation

Channel Architecture Optimisation — implemented across the project.

3. Conversion-Focused Creative System

Conversion-Focused Creative System — implemented across the project.

4. Landing Page Refinement

Landing Page Refinement — implemented across the project.

Performance / Results

Lead generation impact (structured growth)

The project confirmed that performance marketing is a system, not a collection of isolated campaigns. For Randstad, structured media buying and conversion-focused creative delivered sustainable lead growth.

Across optimisation cycles, Randstad saw consistent improvements in lead volume and efficiency across paid channels.

Key Metrics

Lead generation impact (structured growth)Improved
Increase in quality leadsImproved
Reduction in cost per leadImproved

Beyond the numbers, the platform now operates as a stable, adaptable asset that helps Randstad scale its digital efforts without operational friction.