Escaperentals: Rental and Booking Platform

Performance Marketing

Performance Marketing & Creative Execution

ESCAPERENTALS

EscapeRentals operates in a competitive car rental market in Athens, where demand is strong but fragmented across channels.

The goal was to increase direct car bookings by improving cost efficiency and reducing aggregator dependency.

Escaperentals · Digital Platform

Client: Escaperentals
Timeframe: 6 months (ongoing optimisation)
Project Type: Samurai Websites (Brand & Marketing Sites)
Scope: Paid media strategy, booking funnel optimisation, creative execution, audience targeting, analytics

ESCAPERENTALS

Overview

The goal was clear: increase direct car bookings by improving cost efficiency and reducing aggregator dependency.

We implemented a full-funnel performance framework to capture high-intent rental demand in Athens.

The Challenge

EscapeRentals faced strong competition from aggregators and global rental brands in Athens.

Key challenges:

Strong aggregator competition in the Athens rental market
Fragmented demand across multiple booking channels
Price-sensitive travellers comparing options
Need for a stronger direct booking channel
Seasonal tourism demand patterns

The Solution

We implemented a full-funnel performance framework for the Athens car rental market.

Key pillars:

1. High-intent search strategy

Google Search targeting rental queries in Athens.

2. Conversion-optimised booking flows

Booking experiences optimised for direct conversions.

3. Meta awareness & retargeting

Meta campaigns for awareness and traveller retargeting.

4. Performance optimisation

Continuous optimisation for cost per booking.

Performance / Results

Measurable booking growth

Measurable booking growth through aligned targeting, creative, and conversion optimisation.

EscapeRentals strengthened its direct booking channel in the competitive Athens market.

Key Metrics

Increase in direct car bookingsImproved
Reduction in cost per bookingImproved
ROAS improvementImproved

Beyond the numbers, the platform now operates as a stable, adaptable asset that helps EscapeRentals scale its digital efforts without operational friction.