Escaperentals: Rental and Booking Platform
- Performance Marketing & Creative Execution
ESCAPERENTALS
EscapeRentals operates in a competitive car rental market in Athens, where demand is strong but fragmented across channels.
The goal was to increase direct car bookings by improving cost efficiency and reducing aggregator dependency.
- Client
- Escaperentals
- Timeframe
- 6 months (ongoing optimisation)
- Project Type
- Samurai Websites (Brand & Marketing Sites)
- Scope
- Paid media strategy, booking funnel optimisation, creative execution, audience targeting, analytics
ESCAPERENTALS
Overview
The goal was clear: increase direct car bookings by improving cost efficiency and reducing aggregator dependency.
We implemented a full-funnel performance framework to capture high-intent rental demand in Athens.
The Challenge
EscapeRentals faced strong competition from aggregators and global rental brands in Athens.
Key challenges:
- Strong aggregator competition in the Athens rental market
- Fragmented demand across multiple booking channels
- Price-sensitive travellers comparing options
- Need for a stronger direct booking channel
- Seasonal tourism demand patterns
The Solution
We implemented a full-funnel performance framework for the Athens car rental market.
Key pillars:
1. High-intent search strategy
Google Search targeting rental queries in Athens.
2. Conversion-optimised booking flows
Booking experiences optimised for direct conversions.
3. Meta awareness & retargeting
Meta campaigns for awareness and traveller retargeting.
4. Performance optimisation
Continuous optimisation for cost per booking.
Performance / Results
Measurable booking growth
Measurable booking growth through aligned targeting, creative, and conversion optimisation.
EscapeRentals strengthened its direct booking channel in the competitive Athens market.
Key Metrics
- Increase in direct car bookingsImproved
- Reduction in cost per bookingImproved
- ROAS improvementImproved
Beyond the numbers, the platform now operates as a stable, adaptable asset that helps EscapeRentals scale its digital efforts without operational friction.
Final Thoughts
EscapeRentals has built more predictable direct booking revenue in Athens.
Hellenic Technologies continues as a partner for scalable rental growth.
