KentrikiAgoraXrysou: Scaling Sales & Google Impression Share

Performance Marketing

Performance Marketing & Creative Execution

Kentrikiagoraxrysou

KentrikiAgoraXrysou partnered with Hellenic Technologies to strengthen presence on Google Search and increase sales from paid search.

The collaboration focused on building a strong, defensible position on Google Search.

KentrikiAgoraXrysou · Digital Platform

Client: Kentrikiagoraxrysou
Timeframe: 4–6 weeks
Project Type: Samurai Websites (Brand & Marketing Sites)
Scope: Google Ads Search, shopping campaigns, creative execution, conversion tracking, impression share optimisation

Kentrikiagoraxrysou

Overview

The collaboration focused on building a strong, defensible position on Google Search.

We implemented a Google Ads strategy designed to capture demand and scale efficiently.

The Challenge

KentrikiAgoraXrysou needed to increase its share of visibility on Google Search.

Key challenges:

Limited Google Search impression share
Competitive search landscape
Need for efficient paid search spend
Conversion optimisation from search traffic
Scaling successful search campaigns

The Solution

We implemented a Google Ads strategy to capture demand and scale efficiently.

Key pillars:

1. Search dominance strategy

Google Ads optimised for impression share growth.

2. High-intent keyword targeting

Targeting purchase-ready search queries.

3. Shopping campaign optimisation

Shopping campaigns for product visibility.

4. Conversion tracking & ROAS

Full tracking and ROAS optimisation.

Performance / Results

Growth in sales from paid search

Growth in sales from paid search through improved impression share and conversion.

KentrikiAgoraXrysou strengthened its Google Search position.

KentrikiAgoraXrysou — performance visual

Key Metrics

Google impression share growthImproved
Sales growth from paid searchImproved
ROAS improvementImproved

Beyond the numbers, the platform now operates as a stable, adaptable asset that helps KentrikiAgoraXrysou scale its digital efforts without operational friction.