KentrikiAgoraXrysou: Scaling Sales & Google Impression Share
- Performance Marketing & Creative Execution
Kentrikiagoraxrysou
KentrikiAgoraXrysou partnered with Hellenic Technologies to strengthen presence on Google Search and increase sales from paid search.
The collaboration focused on building a strong, defensible position on Google Search.
- Client
- Kentrikiagoraxrysou
- Timeframe
- 4–6 weeks
- Project Type
- Samurai Websites (Brand & Marketing Sites)
- Scope
- Google Ads Search, shopping campaigns, creative execution, conversion tracking, impression share optimisation
Kentrikiagoraxrysou
Overview
The collaboration focused on building a strong, defensible position on Google Search.
We implemented a Google Ads strategy designed to capture demand and scale efficiently.
The Challenge
KentrikiAgoraXrysou needed to increase its share of visibility on Google Search.
Key challenges:
- Limited Google Search impression share
- Competitive search landscape
- Need for efficient paid search spend
- Conversion optimisation from search traffic
- Scaling successful search campaigns
The Solution
We implemented a Google Ads strategy to capture demand and scale efficiently.
Key pillars:
1. Search dominance strategy
Google Ads optimised for impression share growth.
2. High-intent keyword targeting
Targeting purchase-ready search queries.
3. Shopping campaign optimisation
Shopping campaigns for product visibility.
4. Conversion tracking & ROAS
Full tracking and ROAS optimisation.
Performance / Results
Growth in sales from paid search
Growth in sales from paid search through improved impression share and conversion.
KentrikiAgoraXrysou strengthened its Google Search position.
Key Metrics
- Google impression share growthImproved
- Sales growth from paid searchImproved
- ROAS improvementImproved
Beyond the numbers, the platform now operates as a stable, adaptable asset that helps KentrikiAgoraXrysou scale its digital efforts without operational friction.
Final Thoughts
KentrikiAgoraXrysou has built a defensible Google Search position.
Hellenic Technologies continues as a partner for search-driven growth.
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