Grecostrom: Industrial brand and product storytelling
- Custom Web Development & UX Engineering
GRECOSTROM
Grecostrom rebuilt its digital commerce experience around a complex product structure — custom mattresses with multiple configurable parameters and pricing dependencies.
Hellenic Technologies, in collaboration with G Design, delivered a platform that balances advanced product logic with a clean, conversion-oriented user experience.
- Client
- Grecostrom
- Timeframe
- 4–6 weeks
- Project Type
- Mammoth Websites (Custom Web Design & Development)
- Scope
- UX/UI Design (G Design), WordPress Development (Bedrock-based architecture), Product Configurator Engineering, Custom Pricing Plugin, Live Indexing Implementation, Shipping Rules Engine
GRECOSTROM
Overview
The project required turning a high-variability catalogue into a structured digital system with real-time configuration and pricing. Traditional eCommerce templates were not sufficient given the complexity of mattress customisation layers.
The platform supports user-driven product configuration and internal operational efficiency, allowing store teams to manage product updates and pricing logic without friction.
The Challenge
The central challenge was designing a system capable of handling extensive product variability without compromising performance or usability.
Key challenges:
- Managing extensive product variability without degrading performance or usability
- Handling complex mattress configurations with multiple interdependent parameters
- Accurate real-time pricing based on selected configurations
- Fast product discovery despite high data complexity
- Implementing location-based shipping logic at checkout
The Solution
A modern WordPress stack built on Bedrock for a structured, scalable development foundation.
Key pillars:
1. Advanced product configurator
A custom interface that enables users to design and purchase fully personalised mattresses.
2. Dynamic pricing engine
An engine that calculates pricing in real time based on selected mattress configurations.
3. Custom admin pricing plugin
A tool for store managers to update pricing logic quickly and consistently.
4. Optimised performance architecture
An architecture optimised for fast response times despite the complexity of the configurator.
Performance / Results
Stronger engagement and growth enablement
Improved conversion efficiency through product personalisation
Reduced time required by store managers to update pricing
Key Metrics
- Improved conversion efficiency through personalisationImproved
- Increase in product configurator completion rateImproved
- Reduction in pricing update time for store managersImproved
Beyond the numbers, the platform now operates as a stable, adaptable asset that helps Grecostrom scale its digital efforts without operational friction.
Final Thoughts
Through custom engineering, a performance-focused WordPress architecture, and UX collaboration with G Design, the platform delivers commercial flexibility and operational control.
The result is a commerce system built for scalable personalisation.
