Hellenic Technologies

Gatsoulis: Bicycle retail and brand commerce

Custom Websites
  • Website Design & Development
  • UX Strategy
  • Performance Optimisation

GATSOULIS

Gatsoulis built a fully integrated digital commerce platform to unify online and physical retail operations. The goal was not simply a website redesign, but the architecture of a scalable commerce infrastructure.

Hellenic Technologies combined custom WordPress development, ERP synchronisation, and advanced inventory logic to support real-time decisions across all channels.

Gatsoulis · Unified commerce platform
Client
Gatsoulis
Timeframe
4–6 weeks
Project type
Custom eCommerce website & ERP integration
Scope
UX/UI Design, Custom WordPress Development (Sage-based architecture), ERP Integration, Logistics Automation, Store-Level Inventory Logic, Search Optimisation Systems

GATSOULIS

Overview

The project focused on transforming a traditional retail operation into a connected omnichannel ecosystem. The digital platform needed to reflect the complexity of multi-store inventory while maintaining a seamless user experience.

Beyond standard eCommerce requirements, the system supported real-time ERP synchronisation, dynamic shipping rules, and store-level availability — achieving full operational alignment between digital and physical commerce.

Gatsoulis cycling website mockups featuring a mountain bike photograph

The Challenge

Gatsoulis needed a platform to unite fragmented retail systems into a single, cohesive digital infrastructure.

Key challenges:

  • Integrating fragmented retail systems into a unified digital infrastructure
  • Synchronising products and inventory across multiple retail stores
  • Real-time accuracy between online listings and ERP records
  • Automating order workflows, including courier tracking communications
  • Complex shipping rules based on basket value, product category, and destination
Gatsoulis project challenge visuals

The Solution

Custom WordPress development and deep ERP integration.

Key pillars:

1. ERP integration layer

Connecting the ERP with the frontend to synchronise products, inventory, and orders in real time.

2. Advanced inventory logic

Store-level inventory logic that reflects physical availability within the online catalogue.

3. Custom Sage architecture

Sage-based WordPress architecture for scalable commerce development and clean code.

5. Intelligent commerce rules engine

A rules engine for shipping, pricing, and logistics that adapts based on category, basket, and destination.

Gatsoulis solution collage
Gatsoulis project media

Performance / Results

Enhanced engagement & growth support

Integrating the ERP with the frontend commerce layer enabled a shift from reactive operations to proactive inventory management. Gatsoulis now operates with greater accuracy across multiple retail locations, while maintaining a consistent digital experience.

The project demonstrates how deeply integrated commerce systems can transform retail operations well beyond standard eCommerce capabilities.

Gatsoulis performance visual

Key Metrics

  • Reduction in inventory-related support requestsImproved
  • Improvement in product search conversion rateImproved

Beyond the numbers, the platform now serves as a stable, adaptable asset that helps Gatsoulis scale its digital operations without operational friction.

Final Thoughts

By combining ERP-driven architecture, custom WordPress development, and structured UX design, Hellenic Technologies delivered a platform that aligns digital performance with real-world retail complexity.

The result is a scalable foundation built for long-term growth and operational resilience.

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