Hellenic Technologies

Talesintiles: Print and visual brand presence

Performance Marketing
  • Web Design & Development
  • UX Strategy
  • Performance Optimization

TALESINTILES

Tales In Tiles operates in design-driven e-commerce, where visual identity, storytelling, and purchase intent are directly connected. The goal was to grow online sales and strengthen brand awareness.

Hellenic Technologies, through Samurai Digital, developed a structured performance system combining customer acquisition strategy, creative direction, and conversion optimisation.

Talesintiles Digital Platform
Client
Talesintiles
Timeframe
6-month performance cycle
Project type
Samurai Websites (Brand & Marketing Sites)
Scope
Meta Ads, Google Ads Search & Shopping, E-commerce Funnels, Creative Production, Landing Page Optimization, Conversion Tracking, Brand Awareness Campaigns

TALESINTILES

Overview

Tales In Tiles needed a more scalable digital system to drive sales growth and strengthen brand positioning in a competitive design and home décor market. The creative identity was strong, but the digital performance needed structure.

We implemented a full-funnel framework connecting inspiration-led discovery with high-intent purchase behaviour — aligning awareness and conversion.

Talesintiles · project overview

The Challenge

The primary challenge was balancing brand-led storytelling with performance-driven sales objectives in a

Key challenges:

  • visually competitive market.
  • Need for clearer alignment between branding and conversion goals
  • The primary challenge was balancing storytelling with sales objectives in a
  • Intense competition in the home décor and design e-commerce space
  • Difficulty converting inspiration-driven traffic into purchases
  • Inconsistent performance across paid channels
Talesintiles · challenge visuals

The Solution

We built a performance system that connects aesthetic-driven discovery with

Key pillars:

1. Full-funnel structure (awareness → inspiration → conversion)

Full-funnel structure (awareness → inspiration → conversion) — implemented across the project.

4. Creative execution aligned with design-led brand identity

Creative execution aligned with design-led brand identity — implemented across the project.

5. Conversion optimization across product pages and checkout flow

We built a performance system that connects aesthetic-driven discovery with

3. Google Shopping & Search for high-intent purchase capture

Google Shopping & Search for high-intent purchase capture — implemented across the project.

Talesintiles · solution collage
Talesintiles · project media

Performance / Results

Measurable growth results

Results came from balancing inspiration-led creative with intent-based customer acquisition — aligning visual storytelling with purchase behaviour.

This project demonstrates how performance marketing and creative execution must work together in design-led industries to drive brand growth and revenue impact.

Talesintiles · performance visual

Key Metrics

  • Measurable growth resultsImproved
  • Revenue growth from online salesImproved
  • Brand awareness reach growth across Meta campaignsImproved

Beyond the numbers, the platform now operates as a stable, adaptable asset that helps Talesintiles scale its digital efforts without operational friction.

Final Thoughts

Beyond metrics, Tales In Tiles has strengthened its digital positioning as a design-led brand with genuine emotional appeal and measurable commercial performance.

Hellenic Technologies continues as the strategic digital growth partner for Tales In Tiles, with scalable systems that elevate brand perception and commercial performance.

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