Knauf: Scaling Digital Growth in Greece & Cyprus
- Performance Marketing
- Creative Design
KNAUF
Knauf, a global leader in building materials and construction solutions, partnered with Hellenic Technologies to strengthen digital presence and marketing performance across Greece and Cyprus.
Our role extended beyond campaign execution — acting as a strategic digital partner combining data-driven performance marketing with high-quality creative production, fully aligned with global brand guidelines.
- Client
- Knauf
- Timeframe
- 4–6 weeks
- Project Type
- Samurai Websites (Brand & Marketing Sites)
- Scope
- Landing page & funnel support, performance marketing, creative production
KNAUF
Overview
Knauf operates in a highly competitive, technical industry where product education, brand trust, and distributor relationships drive demand.
By aligning global brand consistency with localised campaign execution, we strengthened market presence and the efficiency of digital investments.
The Challenge
The construction industry demands longer decision cycles and strong trust signals, making performance marketing more complex.
Key challenges:
- Communicating technical product value to diverse audiences
- Strict alignment with global brand guidelines
- Campaign management across multiple countries with localised needs
- High-quality creative assets at scale
- Measurable performance across B2B and B2C segments
The Solution
We combined performance marketing, creative production, and continuous optimisation.
Core pillars:
1. Full-funnel performance strategy
A full-funnel strategy covering both B2B and B2C segments.
2. Creative-first approach
Creative production fully aligned with global brand guidelines.
3. Multi-market execution
Localised campaign execution across Greece and Cyprus.
4. Continuous optimisation & testing
Ongoing testing and data-driven optimisation.
Performance / Results
Measurable performance & scalable growth
Consistent, data-driven improvements across key performance indicators, while maintaining brand integrity.
We translated global brand identity into impactful, locally relevant campaigns — strengthening both performance and brand perception.
Key Metrics
- Increase in average session durationImproved
- Increase in qualified interactionsImproved
- Reduction in cost per result across key campaignsImproved
Beyond the numbers, the platform now operates as a stable, adaptable asset that helps Knauf scale its digital efforts without operational friction.
Final Thoughts
We built a scalable digital framework that supports immediate performance and long-term brand growth.
The partnership continues to evolve through ongoing optimisation, new creative directions, and expanded digital initiatives.
