Hellenic Technologies

Horeca: Digital hub for events and conferences

Performance Marketing
  • Website Design & Development
  • UX Strategy
  • Performance Optimisation

HORECA

Horeca operates in a highly competitive B2B environment where lead quality, intent, and timing drive business outcomes — not just visibility.

Hellenic Technologies built a scalable lead generation system to support business growth.

Horeca · Digital Platform
Client
Horeca
Timeframe
6-month performance cycle
Project Type
Samurai Websites (Brand & Marketing Sites)
Scope
Google Ads, Meta Ads, B2B lead funnels, creative production, landing page optimisation, conversion tracking

HORECA

Overview

Horeca needed a more scalable and predictable lead generation system to meet its business objectives.

We implemented a performance framework designed to improve visibility and lead quality.

Horeca — project cover

The Challenge

Fragmented messaging across awareness and acquisition campaigns made it difficult to generate qualified leads.

Key challenges:

  • Fragmented messaging across campaign types
  • B2B lead quality requirements
  • Competitive events and conferences sector
  • Balancing awareness with lead generation
  • Limited funnel structure for qualification
Horeca — challenge visuals

The Solution

We implemented a structured system to improve visibility and lead quality.

Key pillars:

1. Unified B2B messaging

Consistent messaging across awareness and acquisition campaigns.

2. Industry-focused targeting

Targeting hospitality and events professionals.

3. Lead qualification funnels

Funnels optimised for B2B lead quality.

4. Conversion tracking

Full attribution for lead generation optimisation.

Horeca — solution collage
Horeca — project media

Performance / Results

Measurable growth outcomes

Measurable growth outcomes delivered through improved visibility and lead quality.

Horeca strengthened B2B lead generation in the events sector.

Horeca — performance visual

Key Metrics

  • Measurable growth outcomesImproved
  • Increase in qualified leadsImproved
  • Cost per lead improvementImproved

Beyond the numbers, the platform now operates as a stable, adaptable asset that helps Horeca scale its digital efforts without operational friction.

Final Thoughts

Horeca has built a scalable B2B lead generation system.

Hellenic Technologies continues as a partner for growth in the events sector.

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