Camelotwater: Digital brand experience for a water brand

Performance Marketing

Performance Marketing & Creative Execution

CAMELOTWATER

CamelotWater operates in a competitive FMCG category where differentiation is driven as much by brand perception as by the product itself.

Hellenic Technologies partnered with CamelotWater to grow product sales and brand awareness in a saturated beverage market.

Camelotwater · Digital Platform

Client: Camelotwater
Timeframe: 6 months (ongoing optimisation)
Project Type: Samurai Websites (Brand & Marketing Sites)
Scope: Paid media strategy, creative production, audience targeting, conversion optimisation, campaign scaling

CAMELOTWATER

Overview

The goal was to grow product sales and brand awareness in a saturated beverage category.

We built a performance framework to strengthen visibility, engagement, and conversion efficiency in an FMCG environment.

The Challenge

CamelotWater needed to drive stronger digital demand while competing against established beverage brands.

Key challenges:

Saturated FMCG category with intense competition
Need for brand differentiation in the digital space
Converting awareness into measurable sales
Efficient media spend across retail-oriented campaigns
Consistent creative messaging across multiple touchpoints

The Solution

We implemented a performance system focused on visibility, engagement, and conversion efficiency.

Key pillars:

1. Brand-led paid media strategy

Paid media that highlights brand identity and product value.

2. Creative production for FMCG

Creative assets optimised for retail and digital channels.

3. Audience targeting & retargeting

Targeting and retargeting strategies focused on purchase intent.

4. Conversion optimisation

Landing pages and funnels designed for measurable sales outcomes.

Performance / Results

Stronger engagement and growth support

Improvements across sales performance and brand visibility through aligned media and creative execution.

The project strengthened CamelotWater's position in a competitive beverage landscape.

Key Metrics

Product sales growthImproved
Brand awareness growthImproved
ROAS improvementImproved

Beyond the numbers, the platform now operates as a stable, adaptable asset that helps Camelotwater scale its digital efforts without operational friction.