Third-party data is information that’s collected by an entity that doesn’t have a direct relationship with the users whose data is being collected. It often comes from various external platforms and services that aggregate data across many sources. In client-side tracking, third-party data is commonly used to complement first-party data, providing broader insights into audience habits and preferences beyond what a business can collect on its own. It’s useful for extending the reach of advertising campaigns and refining targeting strategies.

The main difference between first-party and third-party data is the source of the information. First-party data is derived from your own channels and customers, which makes it highly relevant and accurate for your specific business needs. It’s also considered more compliant with privacy regulations. Third-party data, on the other hand, is less exclusive and potentially less precise, as it is not collected from your direct interactions with customers.

The advantages of first-party data include increased relevance, higher trust and credibility, better control over data collection and use, and improved compliance with data protection laws. Since first-party data is gathered from your own touchpoints, it reflects actual customer behavior related to your business, leading to more personalized marketing and customer experiences. Additionally, with the increasing restrictions on third-party cookies, first-party data is becoming even more valuable for its reliability and effectiveness in reaching target audiences.

We offer both client-side tracking for immediate insights into customer behavior and server-side tracking for deeper, more secure data analysis and compliance.

Server-side tracking is a method where the server, rather than the client’s browser, collects and sends data to tracking systems. It offers a more secure way of collecting data, as it minimizes data loss from browser restrictions or user tampering. With server-side tracking, data is processed and stored on the server, allowing for deeper analytics, improved performance, and better compliance with privacy regulations.

Client-side tracking is the collection of data directly from the user’s web browser when they interact with your website. It uses scripts like Google Tag Manager or META Pixel to record actions such as page views, form submissions, and clicks. This method provides real-time data and insights into user behavior, making it useful for immediate feedback and dynamic content adjustment.

Server-side tracking offers enhanced security and reliability by processing data on the server, which reduces exposure to data manipulation and ad blocker disruptions. It’s also better for user privacy and data compliance. In contrast, client-side tracking is advantageous for its ease of implementation and real-time data collection. However, server-side tracking is generally considered superior in terms of data integrity and control, as it lessens the browser’s workload, leading to faster page load times and a better user experience. Additionally, it gives more robust and accurate data collection, which is less susceptible to browser-based errors or discrepancies.

Deduplication is the process of identifying and eliminating duplicate copies of repeating data. At Hellenic Technologies, we use deduplication to enhance the efficiency of our digital marketing campaigns. By recognizing and consolidating repeated data, we ensure that each piece of customer information is unique and actionable. This process prevents the overrepresentation of data, reduces the risk of inconsistent messaging, and maximizes the cost-effectiveness of ad spend. Our approach ensures that marketing strategies are informed by accurate, consolidated data, leading to clearer analytics, more targeted campaigns, and better ROI for our clients. Deduplication helps in maintaining a lean and potent database, essential for precise targeting and personalized marketing initiatives.

The contract stipulates a minimum duration of one year. Should you choose to terminate the contract before this period, an exit fee of 1,000 Euros will apply. After the first year, the contract renews on a monthly basis and can be canceled by providing a written notice 30 days prior to the desired termination date without any additional exit fees.

Upon the conclusion of our services, you are free to move client-side tracking to another provider, provided all dues to our company are cleared. However, due to specific technical requirements set by platforms like Google, META, and TikTok, server-side tracking setups are unique to our servers and cannot be transferred. Your new service provider will need to establish server-side tracking independently on their systems.

Google Display & Video 360 (DV360) is an integrated platform that offers a suite of tools to manage end-to-end programmatic ad campaigns across display, video, TV, audio, and other channels. DV360 is part of Google Marketing Platform and provides features for designing creative, organizing data, finding and growing audiences, and optimizing campaigns, with a focus on high-quality inventory and cross-device customer targeting. It is designed for efficiency and collaboration, allowing teams to work together to plan, execute, and measure ad campaigns.

Google DV360 and Google Display Network (GDN) are both tools used for online advertising but serve different purposes. DV360 is a demand-side platform (DSP) that allows advertisers to bid and buy inventory from multiple ad exchanges through real-time bidding (RTB), while GDN is a network of website partners where advertisers can place display ads. DV360 offers more advanced tools for ad buying, detailed analytics, and greater control over where ads appear and to whom they are shown. GDN, on the other hand, is more accessible for small to medium-sized businesses and is simpler to use, but it has less granular control and targeting options compared to DV360.

Google DV360 provides several advantages over GDN, including access to a broader range of inventory and more advanced targeting and bidding options. It allows advertisers to purchase ad placements across various ad exchanges, not just Google’s network. DV360 also provides more in-depth reporting and analysis tools, allowing for more precise measurement and optimization of campaigns. With integrated data and cross-channel buying, DV360 enables a more unified approach to buying ad spaces and managing campaigns, including the ability to use programmatic guaranteed deals for purchasing inventory. These features make DV360 particularly beneficial for larger organizations or more complex campaign needs that require a higher level of customization and control.

At Hellenic Technologies, we leverage DV360 Floodlight trackers by integrating them with server-side tracking. This advanced setup allows us to capture and analyze counter activities, such as page visits or interactions, and sales activities including transactions and revenue generated. By setting up Floodlight trackers server-side, we ensure higher data accuracy, better security, and enhanced performance monitoring, which ultimately contributes to the refined success of your marketing efforts.

We prioritize client approval at every step, presenting our strategies for your approval and adapting the execution based on your feedback and strategic insights.

The ‘Digital Samurai Code’ is our approach to digital marketing, emphasizing respect (client approval), precision (execution and management), continuous improvement (optimization), strategic network choice, and foundational tracking infrastructure setup for success.

We craft custom strategies based on your business goals and conduct thorough reconnaissance to select the best ad networks and tracking setups before launching campaigns.

Success is measured using Key Performance Indicators (KPIs), which serve as honor codes for campaign performance and continual assessment.

With our role as Google Premier Partners and META Business Partners, we provide expertise and strategic advantages akin to the influential position of a seasoned samurai in a shogun’s court.

We ask for a one-year minimum commitment to ensure we can lay a solid foundation for long-term success and provide the highest quality service.

You maintain full control over your accounts, affirming our respect for your sovereignty and the integrity of your digital assets.

We guarantee the quality of our services with a rigorous assurance process that ensures your campaigns are optimized for peak performance.

We handle the installation and configuration of tracking accounts as per Google, META, TikTok, and other networks, using the client’s email address so all data generated from the tracking accounts belongs exclusively to you, the client.

Tiers automatically adjust based on monthly advertising spend, with billing corresponding to the new tier.

Each month, you’ll have real-time access to detailed reports on our cloud platform. These reports are available 24/7 and offer insights into key performance metrics such as traffic, return on ad spend (ROAS), and other vital statistics that help you monitor and evaluate the effectiveness of your digital marketing efforts.

The frequency of meetings and communication is determined by your service tier, with the option to request additional meetings at a fee.

We offer a free integration of ClickCease for a one-month trial, after which you may incur additional monthly charges based on their pricing plans. Clickcease saves your budget by blocking bad bots or multiple unauthorized clicks to your ads.

All content, designs, and materials remain our property until full payment is received, after which rights can be transferred to you unless otherwise specified.

Subscriptions for ‘Digital as you GO’ services can be paid monthly or annually, with potential discounts and auto-renewal unless canceled.