Web Analytics Client Side and Server Side Tracking Setup for Digital Marketing

Our Digital Marketing Tracking Expertise is Your Revenue Detective

Web analytics for Digital Marketing with precise server-side tracking setups for GA4, Google Tag Manager, Google Ads, META Ads (Facebook CAPI), DV360 Floodlights, and more. Achieve data accuracy, enhance targeting, and boost ROI with our expert solutions. Benefit from accurate data collection, optimized ad spend, improved website performance, and compliance with privacy regulations. 90% of web tracking is configured incorrectly or poorly, leading to revenue loss and incorrect targeting—don’t allow this to happen to your business. Consult us today.

Digital Insight Discovery: Our Pricing Tiers for Tracking Mastery

Already have tracking in place? Opt for ‘Holmes Basic’ or ‘Poirot Plus.’ For serious revenue impact, choose ‘Marple Advanced’ with Server Side Tracking for elevated ROI.

*For clients preferring invoiced billing or specific payment arrangements, please note there will be an additional 8% handling fee to accommodate these personalised services.

Indicative Clientele

An indicative clientele that includes top companies and organizations from various sectors. Our collaborations demonstrate the trust and satisfaction of our clients and represent our commitment to providing high-quality and innovative services.

Demystifying Server Side Tracking: Understanding Its Significance.

Unlock the full potential of your digital tracking with Hellenic Technologies. Our turnkey solution not only offers seamless SST hosting but also streamlined integration for ad network platforms like Google, META, TikTok, Klaviyo, and more.

Investing in Server Side Tracking (SST) is paramount for businesses seeking enhanced data accuracy, privacy compliance, and the ability to unlock deeper insights, ultimately driving more effective digital marketing strategies. These are the core benefits of SST:
Enhanced Data Accuracy: SST provides more accurate tracking of user interactions, reducing data discrepancies.
Data Security: Protect sensitive customer information by processing data on secure servers.
Cross-Device Tracking: Achieve seamless cross-device tracking for
a complete user journey view.
Improved Analytics: Gain deeper insights into user behavior for data-informed decision-making.
Reduced Ad Fraud: SST helps identify and prevent ad fraud, saving on advertising costs.
Privacy Compliance: Ensure compliance with data privacy regulations by controlling data on your servers.
Custom Tracking: Tailor tracking to your specific business needs for more relevant insights.
Faster Page Load Times: SST can lead to faster loading of web pages, improving user experiences.
Ad Blocker Resilience: SST can bypass ad blockers, ensuring tracking consistency.
Better ROI: With accurate data and improved insights, businesses can optimize marketing efforts and increase return on investment (ROI).

Investing in Server Side Tracking (SST) is paramount for businesses seeking enhanced data accuracy, privacy compliance, and the ability to unlock deeper insights, ultimately driving more effective digital marketing strategies. These are the core benefits of SST:

Enhanced Data Accuracy: SST provides more accurate tracking of user interactions, reducing data discrepancies.

Data Security: Protect sensitive customer information by processing data on secure servers.

Cross-Device Tracking: Achieve seamless cross-device tracking for
a complete user journey view.

Improved Analytics: Gain deeper insights into user behavior for data-informed decision-making.

Reduced Ad Fraud: SST helps identify and prevent ad fraud, saving on advertising costs.

Privacy Compliance: Ensure compliance with data privacy regulations by controlling data on your servers.

Custom Tracking: Tailor tracking to your specific business needs for more relevant insights.

Faster Page Load Times: SST can lead to faster loading of web pages, improving user experiences.

Ad Blocker Resilience: SST can bypass ad blockers, ensuring tracking consistency.

Better ROI: With accurate data and improved insights, businesses can optimize marketing efforts and increase return on investment (ROI).

Optimize Your Agency’s Efficiency: Outsource Digital Tracking Setup to Hellenic Technologies”

Access specialized knowledge and experience in digital tracking, ensuring precise setup and data accuracy.

We have a proven track record of collaborating with numerous digital and advertising networks, providing tracking solutions that empower them to deliver outstanding results for their clients.

Save on in-house resources and training costs, allowing you to allocate resources strategically.

Expedite project timelines with our efficient setup process, delivering results faster to clients.

Tailor tracking setups to specific client needs, enhancing campaign performance.

Benefit from our ready-to-use, cost-effective Google Cloud servers optimized for hosting server-side tracking solutions.

FAQ

Client-side tracking and server-side tracking are two distinct methods of collecting and processing data for digital tracking.

Client-Side Tracking involves data collection directly from user interactions within their web browser or client application. It often relies on JavaScript to track user behavior.

Server-Side Tracking is a more sophisticated solution where data is collected and processed on secure servers. It involves real-time data collection, including both first-party and third-party data sources.

CST collects data on the user’s device, such as their web browser. It’s efficient for collecting user behavior data but may be susceptible to data discrepancies and ad blockers.

SST collects and processes data on secure servers. It ensures data integrity, security, and seamless cross-device tracking. SST is known for its accuracy and resilience against ad blockers.

SST often relies on first-party data, which includes data collected directly from your website or application. This data is considered more reliable and secure compared to third-party data. SST keeps sensitive data on secure servers, reducing the risk of data breaches. It also ensures compliance with data privacy regulations, as data is under your control. SST is generally more suitable for accurate analytics due to its ability to collect precise data and provide comprehensive insights.

Yes, some businesses use a combination of both methods, known as hybrid tracking, to benefit from the strengths of each approach. Hellenic Technologies implements deduplication techniques to ensure accurate and reliable tracking data. Deduplication helps eliminate duplicate data entries and enhances the overall quality of collected data.

The choice between CST and SST depends on your specific needs. CST may be sufficient for basic tracking, while SST is recommended for data accuracy, security, and privacy compliance.

Yes, it is mandatory to subscribe to our hosting provider on Google servers when selecting the ‘Marple Advanced’ SST plan. Hosting with us is an integral part of the implementation process for SST.

Hosting is essential for SST setups for several reasons:

Data Processing: SST involves real-time data processing, which requires robust server infrastructure to handle data efficiently.
Data Security: Hosting data on secure servers enhances data security, protecting sensitive information from potential breaches.
Data Integrity: Hosting ensures data integrity by reducing the risk of data discrepancies or loss during transmission.
Privacy Compliance: Hosting data on secure servers helps maintain compliance with data privacy regulations, ensuring the privacy of user data.
Scalability: Hosting allows for scalability, accommodating increased data processing demands as your business grows.

In summary, hosting is a crucial component of SST setups, ensuring data accuracy, security, and compliance while providing the infrastructure needed for seamless data processing.

When it comes to SST setup, please note that due to its technical architecture, it is not transferable. However, you will have the ability to transfer all client-side tracking data and anything managed through Google Tag Manager. Please be aware that we do not provide access to our server-side tracking hosting provider as it is fully managed by us for security and performance reasons. Nevertheless, you will have visibility into the monthly requests made for each domain separately, ensuring transparency and control over your tracking setup.

Facebook Conversion API (CAPI) is a powerful tool provided by Facebook that allows businesses to send event data from their server directly to Facebook. This method is crucial for tracking user interactions with higher accuracy, particularly in scenarios where browser-based tracking faces limitations due to privacy settings or ad blockers. At Hellenic Technologies, we have honed our expertise in implementing Facebook CAPI through two primary methods: server gateways and server-side containers.

Using server gateways for Facebook CAPI integration is highly beneficial, especially for businesses that prioritize data security and integrity. These gateways enable secure and efficient data transmission from servers to Facebook, which is vital in maintaining data privacy and accuracy. Our team at Hellenic Technologies possesses extensive experience in setting up and managing these gateways, ensuring they function optimally for your business needs.

Alternatively, setting up Facebook CAPI on server-side containers offers scalability and flexibility, making it a suitable choice for businesses seeking a customizable and adaptable solution. This approach is ideal for growing businesses as it allows for adjustments and expansions in line with evolving requirements. Our expertise in deploying server-side containers ensures that your Facebook CAPI integration is tailored specifically to your business objectives.

The integration of Facebook CAPI significantly enhances marketing efforts by capturing a broader range of user interactions. This leads to more precise ad targeting and improved measurement of ad performance, ultimately refining marketing strategies and boosting return on investment. Additionally, Facebook CAPI is designed to be compliant with data privacy regulations like GDPR, giving businesses more control over the data shared and ensuring user privacy is upheld.

To integrate Facebook CAPI into your digital infrastructure, Hellenic Technologies offers a streamlined process, tailored to your unique business needs. Whether your preference is server gateways or server-side containers, our team is ready to assist in enhancing your digital marketing capabilities with the advanced solutions offered by Facebook CAPI.