Did you know that you lose money every day that your site functions without page speed optimization? If your website is slow to load, users quickly lose patience and go elsewhere. Your Google rankings, Google Ads, Facebook Ads, and the leads that come from your website depend on the speed and user experience of your site. In fact, you could be losing as many as 4 out of every 10 customers that travel to your site – simply because your loading speeds are too slow. People traditionally hate to wait in line and the average internet consumer is no different, with approximately 40% of users abandoning sites that take more than three seconds to load.

Loading speed is a crucial metric for your business’s success because it creates a domino effect that can significantly harm your overall production. Your page’s loading time directly impacts your website’s ranking in search results – increasing or decreasing your traffic accordingly. If your speed is slow, then your ranking worsens and traffic decreases, preventing you from capturing as many sales as possible. In fact, adding one extra second can result in a catastrophic loss of up to 7% of your conversions.

What’s more, Google’s search engine algorithm doesn’t like slow websites – if your site is slow, it won’t rank as high. Our experience working on SEO for clients’ sites has confirmed this to be true.

With improved performance you’ll benefit from: