A business owner’s website is a platform where customers of all kinds can discover more information about the business, its services, products, and other relevant brand-related information. Yet, if you fail to perform regular maintenance on your website then it might not function as intended – leaving a gap between your customer’s expectations and what you actually deliver. If unregulated, your website will begin to malfunction, creating a new problem to solve on top of maintaining your actual business – a less-than-ideal scenario for any entrepreneur. This typically entails spending your precious time on tedious task work like fixing bugs, correcting miscellaneous errors, and intense problem solving – again, all because your website failed to receive proper maintenance. Consistent maintenance keeps your WordPress site running smoothly, but also maintains an efficient channel to your customers, increasing the chance for more sales and a higher return on investment (ROI). By leaving it unmonitored, your website will eventually break down, sacrificing exponential amounts of time and money as a result.