Twitter Ads Management Service
Are your Twitter ads not doing as well as they could do? Or are you considering launching an ad campaign on Twitter, but aren’t sure where to begin? Wherever you are in the world Hellenic Technologies can help. Our expert Twitter ads management team helps marketing and ecommerce managers like you build effective ad campaigns every day, ensuring conversions, sales, and increased profits.
Why choose Hellenic Technologies for your Twitter Ads Management?
At Hellenic Technologies, our clients are accustomed to seeing amazing results. Why? Because we provide elite service from marketing masters that give your business the unique attention it deserves. As a result, we have built a proven track record of success, regularly managing our client’s advertising budgets to drive high ROIs across many industries.
What does this mean for you?
It means that your Twitter Ads management will benefit from the collective knowledge and attention of an all-star cast of marketers that have succeeded in virtually every possible niche. Our services yield positive results because we assign businesses the expert attention they need in order to achieve the ROIs they want.
Why use Twitter Ads?
With 1.3 billion accounts, Twitter is a massive platform that allows your business to directly connect with individual consumers, supercharging your business-to-consumer (B2C) advertising. As a result, it has become a hot spot for running ads that leverage conversations to increase conversion rates, seeing a 2.5X bump in customer service conversations over the past two years.
In fact, Twitter users are so engaging that they spend an average of 26% more time with ads than all other social media users. The best part? In 2019, ad engagement increased by 23% while the cost per engagement (CPE) decreased by 12% – meaning ads are growing more effective while also becoming cheaper to run.
So how does Twitter help your business connect with such an engaging pool of users?
From hashtags to video ads, Twitter provides you with an assortment of tools that make advertising as efficient as possible. Twitter offers over ten unique ad formats that target different stages of the buying process like awareness, consideration, and conversion, allowing us to choose the perfect format for accomplishing all of your specific goals.
Concerned about finding the right prospect?
Don’t worry – Twitter simplifies consumer targeting by allowing us to advertise your business based on demographics and audience types. We use demographic targeting to reach people based on location, language, device, age, and gender. Or, build audiences to run ads based on conversations, events, interests, movies and TV shows, keywords, follower look-alikes, and engagement.
Campaign Types
Awareness
Consideration
Conversion
Targeting
Demographics
Use demographic targeting to reach people based on location, language, device, age, and gender.
Location targeting
Language targeting
Speak to your audience in their primary language based on their own Tweets and those they engage with.
Device, platform, & WiFi targeting
Layer in additional targeting based on phone model, new devices or carriers, of WiFi connected devices.
Age targeting
Focus on reaching people in specific age ranges using broad (e.g. 18+) or narrow (e.g. 18-24) age targeting.
Gender targeting
Exclusively target males or females, or reach people of all genders.
Audience types
Use audience targeting to serve ads based on conversations, events, interests, movies and TV shows, keywords, follower look-alikes, and engagement.
Conmversation targeting
Event targeting
Use event targeting to join the conversation around the biggest online and offline events in the world
Tweet Engager targeting
Remarket to people who‘ve already seen or engaged with your previous campaigns or your organic Twitter presence
Keyword targeting
Target or exclude people who searched for, Tweeted, or engaged with specific keywords
Movies & TV targeting
Target people who Tweet about or engage with movies & TV shows in a specific market
Interest targeting
Reach people interested in any of or 350+ pre-set interests across 25 categories
Follower look-alikes targeting
Target people who behave similarly to another account‘s followers
Your audiences
Target ads to your known audiences, such as your followers and Tailored Audience lists.
Follower targeting
Include followers of your account @name to your target audience
Tailored Audiences
Message your most valuable audiences using a variety of secure data-sharing capabilities
Twitter ads offer a range of tools designed to target the right people at the right time, allowing your ads to reach your desired audience. We’ll use our expertise and experience to target the customers most likely to engage with your brand. We’ll use Twitter ads to:
- Target your key demographics based on their location, language, device, age, or gender
- Target a particular audience based on their engagement with Twitter, taking into account their conversations, events, interests, movies and TV shows, keywords, follower look-alikes, and other types of engagement
Measurement
Monitor campaign delivery and understand how your Twitter Ads are performing by viewing metrics based on your objective. Use metrics such as audience reach, frequency, clicks, installs, cost per action, and more to optimize the performance of your campaigns.
Get a demographic breakdown of your Twitter Ads campaigns and use those insights to help ensure you’re reaching your target audience. Audience Measurement allows you to see age, gender, location, gross ratings points metrics, and more.
Get a detailed look at how much additional reach your Twitter Ads campaigns are delivering, in addition to your TV ad buys. Key metrics include incremental reach on Twitter, cost per reach point, and more.
Find out if your ad was seen by accessing viewability metrics in Twitter’s Ads Manager or by partnering with a third-party viewability vendor. Get stats on measured ads, in-view ads, fraud rate, and more.
Understand how your campaigns are driving brand lift using Twitter Brand Surveys. Measure campaigns (big and small) and see how your ad is swaying brand metrics like awareness, favorability, consideration, purchase intent, and more. Survey insights can also help you pivot your strategy to better drive brand goals. Twitter also partners with third-party brand survey vendors to provide you additional flexibility.
Measure how much your Twitter Ads drive website traffic using tools like Twitter’s universal website tag, or leverage our third-party partner to compare performance across platforms. Measure link clicks, site visits, conversion events, and more.
Enable mobile app measurement to measure installs, in-app purchases, and other in-app events. With this measurement tool, mobile marketers can see how their Twitter Ads spend leads to conversions and use those insights to create more cost-efficient, optimized campaigns.
Advertisers can also opt into our Advanced Mobile Measurement (AMM) to receive expanded device-level data, which can be used to develop a more in-depth analysis of performance.
Quantify the impact of Twitter Ads in driving in-store foot traffic. Understand outcomes like number of incremental store visits, visit rates, and more.
Understand how exposure to Twitter Ads correlates with car sales and use the insights to adjust your marketing spend towards the most effective channels. The key metric measured is units purchased by the exposed served group.
Measure the effectiveness of Twitter in driving TV tune-ins. Use this measurement to find correlations between Twitter engagement and tune-ins across prime time broadcasts, cable programming, streaming series, and more.
Through sales impact studies, marketers can measure the impact of Twitter Ads campaigns on driving lift in online or offline sales and penetration across various targeting and creative strategies. Key metrics include lift in sales per household, return on ad spend (ROAS), and more.
MMM quantifies the impact of several marketing inputs (e.g. media activity, pricing, promotion, etc.) on sales and market share. Measure your Twitter Ads campaigns’ return on investment (ROI) by partnering with Twitter to gather and share data requested by your MMM vendor. Use the insights to help you effectively allocate budget across channels.
Twitter ads has a range of features that provide detailed metrics related to your ad campaigns. We’ll set up and manage this aspect of your campaign, passing on key information so that your ads can be tweaked, tested and improved.
- A detailed audience measurement tool that breaks down the demographics of the audience your ads are reaching
- A website attribution feature that tells you to what extent your Twitter ads are driving traffic to your website
- A campaign performance toolset giving you detailed metrics about all aspects of your ads
- Any many more!
How Will our Twitter Ads experts help you and your business?
Establish Key Performance Indicators (KPIs)
Competitor analysis
Twitter Ads audit
Attribution model
Efficient investments
Audience discovery
Increase your Return on Investment (ROI)
Benefits of working with Hellenic Technologies on your Twitter Ads Management
- Flexible working arrangements We know that all businesses need to be adaptable and agile, so we won’t attempt to tie you down by asking you to sign a long-term contract. We’ll partner with you on a month to month basis, and if you do choose to leave us, all the work we’ve done belongs entirely to you.
- Regular communication To measure whether you’re hitting your KPIs and targets, it’s important that you’re kept fully informed. We’ll communicate regularly with you, giving you all the information you need to need to track the progress of your campaigns. We’re also always happy to respond to your questions and queries.
- Full setup and configuration If you’re setting up a Twitter ads account for the first time, or if your existing account hasn’t been properly configured, we’re happy to do it for you. For a one-time fee, we’ll make sure your account is properly configured so that your ad campaigns will run at maximum efficiency.
- Full account ownershipYour Twitter ads account will belong to you, not to us, so you’ll have full admin access, even while we’re doing the work on your behalf. If, for whatever reason, you decide to stop working with us, everything on the account will belong to you.
- Transparent reporting The data that you get back from your campaign is crucial, but can sometimes be complicated and overwhelming. We’ll report back to you on the highlights, picking out the key metrics so that you can instantly see the most important information.
- Quality assurance All of your campaigns will be scrutinized and checked by our entire team, ensuring everything is 100% perfect. We’re always careful to make sure there aren’t any errors or mistakes, so that we can be sure we’re delivering you work of the very highest quality.
Get in touch for Twitter Ads Management
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