DIGITAL MARKETING
Advertising on the Internet.
Digital Marketing: Expense or Investment
If you believe that your company needs advertising as a development tool, then you should also be aware that the presence of your business on the internet is very crucial.
It needs to be reminded that the past recent years advertising and communication have been continuously changing at a rapid pace from traditional media such as television, press and out-door communication to the Internet. The development of digital marketing and advertising across the internet generally keeps up with increasing use and influence.
The rapid development of technologies favors a quicker and more financially advantageous approach for the public and consumers, but also the different way of reading messages through electronic media creates a new landscape for marketing.
This has also created the need for new rules, adapting marketing strategy to the new data, looking for new opportunities, and talking about a new marketing environment, what we call digital marketing or web marketing.
Now we are not just talking about changing the principles and function of marketing, but adapting them to a new environment where everything is measurable with absolute accuracy.
In 2015, Greek B2C e-commerce turnover grew by 18.8% to € 3.8 billion. Greece has an online population of 6.3 million people aged 15 and over. 3 million Greeks bought something directly from the internet in 2015 and the average expenditure per eShopper was 1,273€. At this point you have to ask yourself, are your e-activities quite profitable? If not, it would be wise to ask for advice from marketing specialists - as your competitors are most likely to already benefit.
ADVERTISE EFFECTIVELY
What is Digital Marketing?
Digital Marketing is the online marketing of products and services using methods and applications developed on it, such as:
Search Engine Marketing (SEM)
Social Media Marketing (SMM)
Display Marketing
Email Marketing
Affiliate Marketing
Search Engine Optimization (SEO)
Video Marketing
Content Marketing
PROFESSIONAL
Search Engine Marketing.
Search Engine Marketing, known as SEM, is the process by which we look after search engines to display our site in the first results regardless the way that the user is looking for. For example, if you are looking for "women's shoes" or "women shoo" or even misspelled, "womin shooz", with correct SEM your page will always appear in the first results. Judging even from you yourself, you will understand that nobody gets to the second page on Google to find something he's looking for unless he's very sophisticated.So even if your page is superior to content and appearance if you do not appear on the first results page it is difficult for the prospective customer to find you. The first places on Google are achieved with the PPC (Pay Per Click).
We have a great expertise in all of the above areas, so do not hesitate to consult us.
PROMOTING A WEBSITE
What does digital marketing offer?
Basic principles for promoting a website that provides services or products
Regardless of the quality of our products and services, it is important to understand that the most representative example of our work is the appearance of our website. In fact, it is our salesman. It's the shelf or showcase that we place our products on. If our page remains unknown, our products will not be known. If our page is not impressive, our products will not impress the consumers. If our site does not have the necessary traffic, no one will see the products or learn about the services we offer.
So when we talk about digital marketing, we are talking about advertising our website. We are talking about trying to attract the interest of internet users in order to visit it and through the relevant page make them too respond positively to our message. Briefly to be informed or buyers.
Τι θα κερδίσω από μία σωστή ιστοσελίδα:
Προβολή
Εξασφαλίζει ολοκληρωμένη παρουσίαση και αποτελεί από μόνη της ένα μέσο προβολής.
Κύρος
Εκφράζει το κύρος, το μέγεθος, την ποιότητα και τις αξίες ενός οργανισμού.
Marketing
Μπορεί να γίνει ένα ισχυρό εργαλείο marketing και να ισχυροποιήσει τις πωλήσεις σας.
GOOD TO KNOW
What you need to know before you advertise online?
We do not need to analyze the usefulness of advertising for the success of a product or the reputation and prestige of a company. Some things, however, are useful in knowing and not to forget.
- First and most important: Advertising is not a panacea and can not solve all of our problems. To be effective we must follow some rules.
- Advertising can not improve a product, only its image. We must, therefore, take care of the quality of the product or of displaying the correct and not a fraud image of it.
- Advertising is not targeted anywhere. We need to know the markets and the public we are addressing. What are the characteristics of the people who make up this market.
- Advertising is not addressed everywhere. We need to know the markets and the public that we are addressing. We have to know are the characteristics of the people who consist this market. We need to find elements such as average age, level of education, gender, etc.
Keyword research
Do they make searches with Google? If they do so, with what keywords are they searching for?
Audience research
What are the demographic characteristics of your audience, such as age, gender, income, etc.
Affinity research
Do they read articles? Are they updated? If so, how?
Competitor research
We look at whether your competitors are ahead of you and what their revenue channels are.
It is very important to find out the internal motivation of the people that subsist the market we are targeting.The texts and the language we use should speak in the language of the public we are addressing and respect their aesthetic perceptions and their real needs.Understand how the Internet language differs from that of newspapers, magazines, and classical advertising.
According to statistics from Ecommerce Europe.
3 million Greeks bought something directly from the internet in 2015. The average expenditure per eShopper was 1,273 € / year.
Ten rules to win the consumer.
10 keys so your message opens the consumer's door
Over a thousand of applications will help you expande your online store.
To convince someone apparently is not the easiest thing to do. The explosion of message tires the recipient and makes him attentive. It's not enough to tell him something to convince him if he does not care or you do not care. It's not enough to tell your own truth to believe it if it's not its own truth. It is not enough to tell him something in your language if it is not his language.Your message, that is, all your communication that is addressed to the public, is accompanied by a key ring that includes ten keys to open the consumer’s door. Ten rules to make your message effective. Just do not forget that the rules do not exist to subdue us, but to guide us.
WEBSITE CONTENT
Your message.
Your message, the content of your website or the content of any of your communication should:
Have a shine
Do not be indifferent.
Be relevant
Be relevant to the object, product, or service it displays.
Be simple
The recipient should immediately understand what we want to say to him.
Create a reputation
Provide feedback and good reputation around of what is being promoted.
Be intrusive
If you do not have a Brand Manual, work with your graphic designer or advertiser and clarify all the visual elements that make up your corporate identity (logo, color pallets, dimensions, appropriate visuals, etc.).
Be trusted
To mean what it says. They can be confirmed at any time.
Be consistent
Do not say different things each time.
Be pleasant
No one is willing to read a text that does not interest him.
Be evocative
To be able to submit to him the values and advantages of a product.
Be oriented
Be oriented to the product and services the message is delivering.
CHOOSE RIGHT
How to choose the right company.
Choosing the right company to build a website is the most important factor.
Clarify your goals and your expectations from the company
Before you choose a digital marketing company, set your goals and your expectations from the company. So you will be able to choose the company that can manage to serve exactly these goals. If you do not know exactly what you are asking for, you will find something that will impress you but it will not be what you ask for. Talk to them how they will help you achieve these goals. Make a list of your requirements.
Many companies are ideal, but for you there is just one!
Decide what type of company suits your needs. A company with general knowledge or specialized in your field? A creative or industrial-oriented company? An international or local company? A large company with numerous staff or a small organized flexible company? Every company can be ideal, but not all of them are ideal for your own company. Many people may like it, but when we get married, we believe that only this person is the ideal for us.
Make your own market research!
In addition to the information you can get from the companies you are addressing, there is also the information you can collect with a proper market research. See their clientele. Check out the websites and the way they are promoted. Examine the tools they use, for example if they are Google partners. Collect information from Linkendin. Keep track of their Twitter, etc. Talk to their customers. What is their experience? If they have stopped working with this particular company, ask which was the reason. Any information can be useful and decisive.
Choose a company that does not ask for your "preemptive contract"
Even the best marriages do not always succeed. That is why divorces are also planned. Choose that company that will give you the right time to test your cooperation and will not ask you to commit yourself to a long-term contract before it can be proved in practice that this cooperation is what you really want.
At Hellenic Technologies we do not ask you to “engage” with us from the very first moment. Our relationship is based on mutual trust, understanding your needs, respect, and responsibility. We do not “ask for your hand” if we do not prove that we absolutely deserve it!
Look for the company that understands your needs
If you ask a tailor to create you a suit you will first check what he is wearing. So before you choose a company to promote your website, see how this company promotes itself. If their page is functional, well designed with comprehensible and interesting articles, it's a first step that their people are doing their job well. See their orientation. Read the services you offer and see if they are relevant to your needs. Think about where you give priority to and where they. When you feel that their most performing services meet your needs, take the next step.
Request a financial offer
Choose one or some of the companies closest to your needs and requirements and ask for a financial offer. The way they make a bid can give you useful information about the company's seriousness and responsibility.
Do not trust the company that gives you a very low price compared to the others if you do not make sure that this price is for all the services you are asking for and not a part of them. On the other hand, also ask the company to justify adequately why they have made you a very high bid..
HOW IT WORKS
Which are the stages of the beginning of my online campaign.
The website you create should be able to express you, inspire you and anticipate your own needs
First Phase
We check whether your page is properly structured so it can be effective, sell to the public, speak its language and be convincing about its products or services. If needed, we make the necessary adjustments before proceeding..
Second Phase
We are conducting a market survey in relation to the demand for your category products on the internet. We work with you and we evaluate what you have from your own market research. We define together the markets that you are targeting either in Greece or abroad.
Third Phase
We are going to search and analyze the competition to identify opportunities that we need to use or weaknesses that need to be corrected.
Fourth Phase
We define the strategy that will follow based on the above data and we organize the campaign for the first month. We test bugs, identify weaknesses and choose the type of campaign that yields the more profit at the lowest cost..
Fifth Phase
We are organizing the second month’s campaign. We focus on the type or types of a campaign we have chosen in order to be more efficient and we target directly at your sales and profitability. If we see that the results do not satisfy us because of some parameters, we will protect you by suggesting you not to continue.
Sixth Phase
Once our campaign has proven to be profitable, we maintain it, while looking for ways and alternatives to make it even more profitable.
INCREASE YOUR BUSINESS
Are you ready to make your page bear fruit?
Increase your services and products sales through your website, to targeted audiences,which is looking for what you offer.
If you have the right website, it means that you are ready for the next step. Which is to make your page a profitable one. Whether your goal is to increase your brand awareness or even your revenue, it's time to advertise online! It does not matter if you are a small, large company or one-man show if the advertisement is done properly there is space for everyone.
Either you want a small slice of the pie or the largest market share of what you sell, it totally depends on you and the available budget which you are willing to invest in online advertising. Based on our experience and success we know how to achieve this for you, so if you give us the chance to do it for you we guarantee that you won’t lose even a euro of your investment. Online advertising and marketing are constantly gaining ground and prove to be cost-effective and an efficient way to acquire market shares.
Online sales in Greece are growing at a fast pace, higher than Europe’s average. On average, online purchases per person in Greece are about € 1273 per year, while in the rest of Europe around € 800. Our company, as a Google Partner, manages large and small accounts by providing digital marketing services, both on websites and online stores, achieving a turnover of thousands of euros per month, for our
Greece's online shopping turnover broke last year's 4 billion euro barrier, reaching 4.4 billion euros, to 477 billion euros in Europe. An increase of 10% was recorded in the average value of online purchases per consumer in 2015.>
(source: dikaiologitika.gr)
Google Analytics
Search Advertising
Mobile Advertising
Video Ads
Display Advertising
Google Analytics
AD CHANNELS
Ad channels we specialize on.
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We are conducting a market survey in relation to the demand of your category products, from the internet. We cooperate with you and we also evaluate the data you have from your own market research. We define together the markets you are targeting either in Greece or abroad.
We are conducting a market survey in relation to the demand of your category products, from the internet. We cooperate with you and we also evaluate the data you have from your own market research. We define together the markets you are targeting either in Greece or abroad.
We are conducting a market survey in relation to the demand of your category products, from the internet. We cooperate with you and we also evaluate the data you have from your own market research. We define together the markets you are targeting either in Greece or abroad.
We are conducting a market survey in relation to the demand of your category products, from the internet. We cooperate with you and we also evaluate the data you have from your own market research. We define together the markets you are targeting either in Greece or abroad.
We are conducting a market survey in relation to the demand of your category products, from the internet. We cooperate with you and we also evaluate the data you have from your own market research. We define together the markets you are targeting either in Greece or abroad.
We are conducting a market survey in relation to the demand of your category products, from the internet. We cooperate with you and we also evaluate the data you have from your own market research. We define together the markets you are targeting either in Greece or abroad.
We are conducting a market survey in relation to the demand of your category products, from the internet. We cooperate with you and we also evaluate the data you have from your own market research. We define together the markets you are targeting either in Greece or abroad.
ΤΙ ΛΕΝΕ ΟΙ ΠΕΛΑΤΕΣ ΜΑΣ ΓΙΑ ΕΜΑΣ
Testimonials
Γνωρίστε μερικούς από τους ευτυχισμένους πελάτες μας και μάθετε γιατί αποτελούμε την ιδανική λύση και στο δικό σας πρόβλημα
Hellenic Technologies are highly knowledgeable in their field of business and at the same time, they are capable of quickly understanding their clients business models. They are a delight to work with. I highly recommend them.
I would like to thank every one of you individually for the valuable and hard work you have done for the construction of Marks & Spencer's online store. You are always at our disposal for everything we need and provide us with useful information on any issue that may accrue. As the development of our website follows your advice, we noticed a 400% increase in our ROI while being an incredible source of information for M & S foods. There are not enough words to express how much I thank you!
When we decided to launch Brandhouse.shoes on the Internet there were fundamentally two pillars that we wanted to establish, Speed and Experience. Speed, would be for how fast a potential customer could surf around the website and Experience for how comfortably one could make it through the checkout phase without any obstacles. Hellenic Technologies was able to offer both elements at a very high level and as a result, we were able to overcome our ROI expectations on a very big scale. Only through HT’s superefficient Web Developing and Digital Marketing services, would Brandhouse.shoes succeed in making a strong statement from its first month of activity in what would initially seem as a very difficult and competitive market.
I started working with Hellenic Technologies on a small project to test them out and i was impressed on how humble and low profile they are yet how strong in their field in terms of knowhow. Today they are our trusted partners in more than 40 projects covering all our web and digital needs in Belgium, Luxembourg, Holland and USA. Their team always meets our KPI's and brings the results we want and sometimes above that - something that we were looking for a long time after trying various digital agencies across the globe.
Our company, FORUM SA, organizes some of the leading trade shows in S.E. Europe; it goes without saying that an impeccable online presence is imperative for us. It was very difficult to find a reliable partner who could deeply understand the peculiarities of our business field and take on the renewal and technical support of our websites. We are utterly satisfied with Hellenic Technologies, not only because they ’re highly knowledgeable and always respond immediately to new requests or technical problems that need to be urgently dealt with, but most importantly because they devote time and effort in providing us with ideas and solutions that can help us move forward. It is worth mentioning that within less than 6 months, we renewed two of our main websites while we are currently preparing two new ones. Thank you Hellenic Technologies!
Hellenic Technologies offers an impeccable combination of strategy and execution. They support our business needs in digital marketing since 2014 with outstanding results. Our online initiatives include Adwords, Facebook, SEO, email marketing and many more. They have devoted time in learning our business and our needs in order to make the necessary suggestions for the campaigns that they perform.They are always well informed about innovative and pioneering services which are available, without their support we would not have been so successful in our moves. Also, they are always available to answer our questions whenever it is necessary, and in fact, they are an integral part of our company's Marketing Team. We have been working with HTA for our IT needs the department for over 8 years. I would definitely recommend the HTA services without any doubt.
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