Are your Programmatic Ads underperforming? Our expert Programmatic Ads management team helps marketing and ecommerce managers like you build effective ad campaigns every day, ensuring conversions and maximizing return on investments (ROIs).
Hellenic Technologies Programmatic Ads experts specialize in increasing your business visibility across premium websites that Google and Facebook can not reach. We prefer to use Programmatic Ads as a complimentary service to Google and Facebook Ad Networks. That way our data-driven Ad Operations approach to display advertising allows us to reach the right person, with the right ad, at the right time in any country, city, neighborhood or building.
The real question is if your business needs Programmatic Advertising, and the answer is not always. In most cases the majority of businesses are fully covered by Google Ads and Social Ads. For Hellenic Technologies your business needs to invest in programmatic advertising only if:
You have videos about your services and products. That way you can penetrate through WebTvs on premium websites which have a big audience via in-stream video ads as pre-roll, mid-roll and post-rollvideo formats. Also a majority of publishers now support in-read videos, which means your video ads can be seen in the middle of online articles. This is a market and type of service that neither Google or Facebook can provide.
If you want your videos or brand banners to be placed on specific websites at specific ad positions and at specific dimensions. Your banners can also be animated. The big win here is that your ad banners are not affected by cookies like on Google or Facebook. It doesn’t matter if the user has given his consent or not on cookies, your banner will be displayed in either case since you will be having a direct deal with the publisher at a predefined cost and placement. Your banners will be visible also in incognito mode on browsers and will bypass all adblockers. More than that Hellenic Technologies can also implement a sophisticated programmatic retargeting strategy for your brand.
If you want to target a specific area via hyperlocation. Let’s say that you have a furniture business and you want to target with your ad the people who are entering the building of an IKEA store or if you want to target a business neighborhood at a radius of 1km.
If you have found the targeting audience source that converts for you in Google and Facebook and want to enhance it further by reaching additional and similar customers through programmatic advertising. This can be achieved only if you are doing data driven digital marketing and not just creative marketing. Beautiful banner creatives are good but only if they are able to reach the right audience and can be tracked at the same time as effective ads.
What we do differently from other Programmatic Ad Agencies:
We are independent. That means we take no side with any Inventory Network and we are one of the few agencies to have the majority of SSPs on board. It is no accident that Universal Pictures auditors choose HT as a preferred partner to promote their movies.
Pricing transparency. We don’t cut any deals with private publisher networks for commission sharing at the expense of our clients. Our trading desk fees are 15%-20% flat. Try us for a month and we bet that we are much cheaper at media buying than what you are already paying. That means your ad banners and videos will get more impressions per mille for your brand.
We use a data driven approach and if you want we can combine Google Ads and Social Ads to get maximum potential. We achieve this by implementing a programmatic ad pixel on your website for tracking and advanced targeting. We will deliver you a detailed report not on excel but through a data marketing platform and Google Analytics, so you know when, where, why and how much each ad cost you and which ad and audience converts for your business.
About Programmatic Ads Managed Service
20% / fee
Adspent ≤ 3000€
15% / fee
Adspent ≥ 3501€
We have two simple plans based on your adspent. If invoiced, adspent is less than 3K/month our agency fees are 20%. If it amounts to more than 3K/month, our fees will come to 15% on top of adspent. Your company pays and gets invoiced directly from advertising networks you choose to utilize, such as Google, Facebook etc. Our agency fees are invoiced separately for full transparency.
Your business needs to be agile, so we won’t try to tie you down by making you sign a long-term contract with us. We’ll work with you on a month by month basis, and you can leave anytime you want. If you do leave, all the work we’ve done will belong entirely to you.
To properly measure whether you’re hitting your KPIs and targets, you’ll need to be kept in loop. We’ll be in constant communication with you, giving you the information and data you need to track your progress. We’ll also always be happy to answer any questions you have.
Your account belongs to you
Your ads account will belong to your business, and you’ll have full admin access.
We’ll never restrict your access to the account, and if you do part ways from working with us, everything on it belongs to you.
We know that reports can seem almost TOO detailed and hard to understand, and we don’t want you to have to waste time and energy picking out the most relevant information. To help you, we create reports explaining exactly what we’ve been doing, detailing the investment involved, and clearly explaining the results.
our Programmatic Ads
Managed Service will help
We will collaborate with you to create realistic, achievable goals that your business can meet to begin trending toward success. As an experienced team, we understand the importance of your KPIs and how they might impact reputations or bonuses for C-level executives.
In this process, we will conduct S.W.O.T. analysis on your competitors, carefully examining their Strengths, Weaknesses, Opportunities, and Threats. In turn, this helps us determine target markets and sales forecasting, allowing your brand to swipe business away from the competition.
Digital Account Audit
Our digital professionals will swiftly optimize your account to ensure maximum efficiency – but first your account must be properly configured with tracking, dynamic feeds, conversion values, Programmatic Analytics, and more. Is your account still not configured? Don’t worry - just get in touch with us.
Our team will identify where your conversions are coming from. Accurately identifying the true source of conversions (or the funnel that leads to conversions) is imperative to your success and allows you to target prospects that are more likely to buy your product or service.
The majority of the Ad accounts that we collaborate on waste large quantities of their budgets simply because they are unaware of how to create effective advertising. On average, we reduce our clients’ spending by up to 70%, saving them substantial amounts of money and allowing them to invest in other resources.
We will conduct A/B split testing with your ads on audiences, allowing us to identify which ones yield the highest conversion rates. Once we establish your winning ads, we will continue to optimize them daily, ensuring maximum efficiency.
Increase Return on Investment (ROI)
Many clients’ approach is that having ROI X2 is a success but what they fail to realize is that they could have a ROI X4 with a little help. This is where we come in. We will assess your account, conduct performance tuning, and optimize your account daily to steadily increase your ROI to higher levels.
Meet some of our happy clients and find out the reason why we are an ideal solution for your business.
I would like to thank @HellenicTechnologies for its excellent work and attention to detail for the development of our brand-new website, but more importantly, I would like personally to thank @Eleni Panagoutsou for her professionalism and the valuable consulting she provided throughout the whole development process as an account manager. Due to this outstanding professionalism and your reputation in the market, I decided to invest also in digital marketing and SEO for my Law firm. Keep it going!
Our company, FORUM SA, organizes some of the leading trade shows in S.E. Europe; it goes without saying that an impeccable online presence is imperative for us. It was very difficult to find a reliable partner who could deeply understand the peculiarities of our business field and take on the renewal and technical support of our websites. We are utterly satisfied with Hellenic Technologies, not only because they ’re highly knowledgeable and always respond immediately to new requests or technical problems that need to be urgently dealt with, but most importantly because they devote time and effort in providing us with ideas and solutions that can help us move forward. It is worth mentioning that within less than 6 months, we renewed two of our main websites while we are currently preparing two new ones. Thank you Hellenic Technologies
Hellenic Technologies offers an impeccable combination of strategy and execution. They support our business needs in digital marketing since 2014 with outstanding results. Our online initiatives include Adwords, Facebook, SEO, email marketing and many more. They have devoted time in learning our business and our needs in order to make the necessary suggestions for the campaigns that they perform.They are always well informed about innovative and pioneering services which are available, without their support we would not have been so successful in our moves. Also, they are always available to answer our questions whenever it is necessary, and in fact, they are an integral part of our company’s Marketing Team. We have been working with HTA for our IT needs the department for over 8 years. I would definitely recommend the HTA services without any doubt.
On behalf of the entire team here in Teleperformance Greece we would like to express how delighted we are with our cooperation with Hellenic Technologies. We have trusted you with our brand new website concept which not only you delivered quickly and with great professionalism, but you are committed and always eager to help us in anything we need and suggest even more great ideas and solutions.A great team! Thank you
I can't thank Hellenic Technologies enough for their outstanding service in integrating and managing our store on eBay. Their expertise and dedication transformed our online presence and boosted our sales significantly. They made the entire process seamless, and their ongoing support has been invaluable. I highly recommend Hellenic Technologies to anyone looking to maximize their eBay store's potential.
On behalf of Avance Greece I would like to thank the whole team in Hellenic Technologies for their hard work, ideas and passion they put into the development of our new website and the mobile Apps. In a very strict timeline they delivered a product above our expectations. They were always at our disposal, overcoming any issue that came up, providing us with ideas and solutions that fit our corporate mentality and strategy. Our partnership extended also to the online promotion & advertising of the new website in which we observed high visitation and increase in sales. It is my belief that this has only been the start of a long term partnership and I would recommend everyone to choose their services.