Newsletter Managed Service
Hellenic Technologies provides full-service email marketing which includes account setup, implementing creative design, and campaign management. Also, rest assured your email newsletter needs will be taken care of by the newsletter writing services, which can be tailored to reach targeted recipients and drive return on investment.
Trusted by over 100 businesses in 10+ countries
What will
you get
Partner with us and you’ll
benefit from:
From content creation to email marketing automation, Hellenic Technologies’ content marketing experts will organize, monitor and execute your strategy. With our team on the job, you’ll have more time to focus on what matters most: your customers.
Develop a List of Newsletter Subscribers
First, a list of subscribers and targeted recipients for marketing automation or email newsletters must be finalised. By implementing custom website pop-ups and alluring CTAs
strategically placed on your webpage, a group of relevant, interested people who are interested in your products and services can be quickly developed. By providing online visitors with eye-catching content and an interesting experience, newsletter sign-ups will fly through the roof!
Once we have a list, we must categorise it to make sure that all content is carefully crafted and implemented to optimise results. Our newsletter management team maximises your apps and parses through subscribers based on relevant demographics, including age, gender, occupation, and more.
With this data, we can tailor newsletters to specific market segments to ensure you deliver relevant and attention-grabbing content for different types of consumers. Overall, this will positively impact the interest and trust in your brand.
Newsletter Creation
Email marketing campaigns deliver significant ROI, which enables you to reach a broad audience quickly and easily. Newsletters are a great way to nurture leads and generate them into interest and sales, strategically.
Although we find that email marketing recipients become leery of unrequested promotional messages in their inbox, newsletter subscribers warmly welcome high-quality content that is interesting and beneficial to them, whether it be the latest news, industry trends, popular articles or thought-provoking literary pieces highlighting your brand’s innovations and ideas.
Newsletter Copywriting Content Best Practices
Hellenic Technologies’ industry-focused writers will incorporate email marketing best practices in curating original newsletters, specifically geared toward your target audience. Move forward with confidence knowing that your campaign aligns with industry standards, including:
We create content based on subscriber personas to leverage the power of personalisation, and encourage click-through rates. From tone, to style, to structure, we can tailor your elements to your unique requirements!
Subject Lines That Cultivate Engagement
Beginning with subject lines that inspire interest and capture attention, coupled with personalised details - such as names and job titles - your personal content writer will create email newsletters that have a laser focus on cultivating engagement.
Custom-Curated Newsletter Content
Most of your newsletter content can be curated from scratch or based on existing blog posts and other marketing elements from campaigns.
Your content strategist will measure and track the performance of existing material to determine the type of content that resonates most with your audience, based on analytics and key performance metrics including:
With this data, we can repurposing content to increase the value of your current assets to existing subscribers and spread awareness to new potential consumers. Your content writer will craft catchy headlines and brief blurbs to provide your audience with tantalizing snapshots of content to be explored, thereby driving traffic back to your website.
Newsletter Creative Design for Maximum Engagement and Readability
The text will be arranged to maximize readability by using subheadings, bullet points, imagery and videos. Hellenic Technologies creates newsletter templates that intuitively lead the eye, therefore improving read-through and click-through rates. We also implement custom-designed, clickable CTAs that guide your subscribers to their next step.
From interactive newsletters to animated promotions, with
a polished layout and clear CTAs, we have the ideal set-up for email-marketing campaign success.
Deliver Your Newsletter Email Campaign
Our content strategists are well-versed in the breadth of email marketing and are well-equipped to support your brand goals. Using marketing automation programs or other softwares to segment recipient lists, create drip campaigns and schedule email send dates, your marketing strategist will guide you on the best practices to maximize online performance and results. Based on hard data, we provide tips and tricks on the best days and times to send daily, weekly or monthly newsletters.
Permission-based marketing ensures newsletters are only sent to those who have opted in to engage with your brand. This will optimize click-through rates, as well as your team’s focus on website personas and historical performance to develop targeted strategies. Newsletters will keep you at the top of your prospects’ minds so that when they are ready to become clients, they will come to you first!
Newsletter Measurement
Your Hellenic Technologies content marketing strategist will walk you through the results of your newsletter strategy, including open rates, click-through rates and conversions, as well as how your email engagement is translating to revenue growth.
High-quality subject lines are key. Nothing in your email message matters unless someone is enticed enough to actually open it. Unique HTML open-rates are critical in evaluating the quality of your subject lines.
Unique click-through rates determine how well your message was received once a person opens your email. If the subject line is getting your foot in the door, an email link click is your next step. We can evaluate the quality of email content by analysing the rate at which visitors are enticed to click on your CTAs.
Based on the results of your newsletter campaign, your team will adjust the strategy where necessary to improve your overall ROI and guarantee that newsletters are serving their specific commercial and brand objectives.
Testimonials
Meet some of our happy clients and find out the reason why we are an ideal solution for your business.
I would like to thank @HellenicTechnologies for its excellent work and attention to detail for the development of our brand-new website, but more importantly, I would like personally to thank @Eleni Panagoutsou for her professionalism and the valuable consulting she provided throughout the whole development process as an account manager. Due to this outstanding professionalism and your reputation in the market, I decided to invest also in digital marketing and SEO for my Law firm. Keep it going!
Our company, FORUM SA, organizes some of the leading trade shows in S.E. Europe; it goes without saying that an impeccable online presence is imperative for us. It was very difficult to find a reliable partner who could deeply understand the peculiarities of our business field and take on the renewal and technical support of our websites. We are utterly satisfied with Hellenic Technologies, not only because they ’re highly knowledgeable and always respond immediately to new requests or technical problems that need to be urgently dealt with, but most importantly because they devote time and effort in providing us with ideas and solutions that can help us move forward. It is worth mentioning that within less than 6 months, we renewed two of our main websites while we are currently preparing two new ones. Thank you Hellenic Technologies
Hellenic Technologies offers an impeccable combination of strategy and execution. They support our business needs in digital marketing since 2014 with outstanding results. Our online initiatives include Adwords, Facebook, SEO, email marketing and many more. They have devoted time in learning our business and our needs in order to make the necessary suggestions for the campaigns that they perform.They are always well informed about innovative and pioneering services which are available, without their support we would not have been so successful in our moves. Also, they are always available to answer our questions whenever it is necessary, and in fact, they are an integral part of our company’s Marketing Team. We have been working with HTA for our IT needs the department for over 8 years. I would definitely recommend the HTA services without any doubt.
On behalf of the entire team here in Teleperformance Greece we would like to express how delighted we are with our cooperation with Hellenic Technologies. We have trusted you with our brand new website concept which not only you delivered quickly and with great professionalism, but you are committed and always eager to help us in anything we need and suggest even more great ideas and solutions.A great team! Thank you
I can't thank Hellenic Technologies enough for their outstanding service in integrating and managing our store on eBay. Their expertise and dedication transformed our online presence and boosted our sales significantly. They made the entire process seamless, and their ongoing support has been invaluable. I highly recommend Hellenic Technologies to anyone looking to maximize their eBay store's potential.
On behalf of Avance Greece I would like to thank the whole team in Hellenic Technologies for their hard work, ideas and passion they put into the development of our new website and the mobile Apps. In a very strict timeline they delivered a product above our expectations. They were always at our disposal, overcoming any issue that came up, providing us with ideas and solutions that fit our corporate mentality and strategy. Our partnership extended also to the online promotion & advertising of the new website in which we observed high visitation and increase in sales. It is my belief that this has only been the start of a long term partnership and I would recommend everyone to choose their services.