- Athens, Greece
- BS in Communications, Marketing, Business, New Media or Public Relations
- Based on skills & experience
Responsibilities:
- Perform research on current benchmark trends and audience preferences
- Design and implement social media strategy to align with business goals
- Set specific objectives and report on ROI
- Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)
- Monitor SEO and web traffic metrics
- Building and executing social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
- Execute content based on editorial calendars and syndication schedules
- Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency
- Communicate with followers, respond to queries in a timely manner and monitor customer reviews
- Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)
- Suggest and implement new features to develop brand awareness, like promotions and competitions
- Stay up-to-date with current technologies and trends in social media, design tools and applications
- Develop ideas for Facebook live video sessions. Produce, shoot Facebook live sessions
- Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
Skills, Qualifications & Experience:
- BS in Communications, Marketing, Business, New Media or Public Relations
- Proven 3+years working experience in social media marketing or as a digital media specialist
- Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
- Hands on experience in content management
- Excellent copywriting & communication skills
- Ability to deliver creative content (text, image and video)
- Solid knowledge of SEO, keyword research and Google Analytics
- Demonstrable social networking experience and social analytics tools knowledge
- Positive attitude, detail and customer oriented with good multitasking and organizational ability
- Knowledge of online marketing channels
- Familiarity with web design
- Analytical and multitasking skills under tight deadlines
- Fluent in spoken and written English
- Fulfilled military obligations